3 Characteristics of an Effective Email
Did you know the average open rate for an email marketing campaign is 36.5%? Email marketing remains one of the most viable options for businesses to connect with customers, nurture leads, and drive conversions. But to truly make an impact, your email campaigns need to be carefully crafted, with each element playing a crucial role […]
Why Do I Have So Much Website Traffic From Ashburn?
Updated on June 1st, 2023: This post was originally published March 7th, 2019 and has been revamped and updated for accuracy and comprehensiveness. If you are using Google Analytics to analyze your website traffic, you may have noticed an increase in your overall website traffic these last few months. While that is great, you may […]
KWSM Mentorship Program: Email Marketing Design Improved User Retention
I had the pleasure of joining KWSM’s Mentorship Program once again this year. As a Digital Marketing Strategist, my biggest passion is email marketing and I was excited to work on a project related to email. I was paired with Web Designer/Developer Shane Hiller to teach him about email marketing. I learned a lot from […]
KWSM Mentorship Program: Email Marketing
This year, I got the chance to participate in the KWSM Mentorship Program. I was paired up with Dalia Grelin, a Digital Marketing Strategist who is passionate about email marketing. As a web designer/developer, I had some previous email marketing experience so the mentorship turned out to be more collaborative than was originally planned – […]
Digital Advertising Strategy Case Study: Generating Leads & Sales
Contour Light Devices, an authorized distributor of the Contour Light System, turned to KWSM at the inception of their business in order to build a cohesive digital advertising strategy to reach their target audiences. Having worked with KWSM on a project several years prior, they knew they could entrust their marketing process to us. Their […]
How to Create a Brand People Will Love
Creating a brand that people love is essential for business survivability. It can be difficult to know where to start, but with a little planning and hard work, you can create a brand that represents your business well. The steps involved in creating a brand that people will love and trust is discussed below. We’ll […]
Does my B2B Business Need a Blog?
Blogging is no longer an exclusive tool for niche industries or influencers. In today’s landscape, blogs are a staple in the best digital marketing strategies for any B2B business. Blogs help companies exercise their expertise, connect with audiences, and provide an avenue to showcase the people behind the logo. Does your B2B business have a […]
Instagram Reels: A Top Marketing Resource
In this day and age, it is difficult to imagine a world without video apps. From YouTube’s popularity sweeping the nation in 2005 to the rapid adoption of TikTok, society has discovered a new way to connect and engage with each other through this tremendous resource. Allowing users to create engaging, fun, and short videos […]
