Best Practices For Choosing A Blog Hero Image
When sharing your blog online, the image you choose makes a big difference in the performance of that blog. In general, adding an image to your blog post can help generate 2.3x more social engagement than your usual plain-text updates. Choosing the right hero image will massively boost the traffic you see on your blog. […]
Exclusive Access: 3 Ways to Grow Your Mailing List
The act of joining a group or club is a relatively easy task. The hard part is deciding what’s worth devoting your time to. Naturally, people want to choose things that will benefit them the most. The same goes for mailing lists. They’re extremely easy to sign up for, but people can tend to hesitate […]
Hurricane Harvey: A Social Media Storm
Social media proved itself to be a powerful lifeline in the wake of Hurricane Harvey. While social media has played a large role in emergency situations before, Harvey marks the first “major” hurricane (The US government defines a major hurricane as a Category 3 storm or higher) where we saw rescue missions via social media. […]
What’s In an Algorithm?
Long gone are the days when social media posts arrived in chronological order. In 2009, Facebook made its biggest update, listing posts and photos in order of popularity, rather than the time it was posted. Enter the algorithm. Since then, various other popular social media platforms have adopted this method, using their own algorithm to […]
Stop Making This Major Email Marketing Mistake!
One of the biggest mistakes you can make when diving into the email marketing ocean is not putting effort into building a quality email list. It seems so obvious, right? We think so, but you’d be shocked at how many brands find themselves with a beautifully crafted e-mail marketing campaign and no audience to send […]
