digital storytelling

August is back-to-school season for many families, and at KWSM: a digital marketing agency, it’s not so different. Continued learning is a pillar of our agency, and this takes many different forms. One of our favorites? The KWSM Mentorship Program! … Read More

A media pitch and a press release are two very different things. Although they both fall under the umbrella of public relations, they serve two different purposes. One is more focused on providing a reporter with everything they need to … Read More

SEO writing is highly formulaic. This means there are numerous variables to consider, frameworks to choose from, and steps you can take to boost your chance of conversions. But remembering all those variables and formulas can feel overwhelming—especially if you … Read More

If you like getting things right the first time (or as close to the first time as possible), you understand that proper communication and instructions can be crucial for nailing your project objectives. Brand copy is an excellent way to … Read More

A media pitch can be daunting. Although your business may want the benefits of winning media coverage, the process of getting a story picked up can be overwhelming. Here are some simple tips to help you create a great media … Read More

If you often scroll through Gmail on your phone, you may have noticed that some profile images move. Noticeably, Canva, which is seeking to expand its animation and video capabilities, has used this feature to their advantage in eblasts. If … Read More

When pitching your story or idea to the media, you want to present yourself and your business in the best light possible. Unfortunately, many companies make common mistakes that immediately put their emails in the trash. Here are the top … Read More

An established Branding Agency recently contracted KWSM because they needed assistance with driving more marketing qualified leads (MQLs) in order to boost sales. Additionally, their search engine optimization was in need of a boost to get in front of more … Read More

The recent Instagram feed refresh has been rolling out to take on rival social media channel, TikTok. This new design will impact the standard square format, increase favoritism for Instagram Reels,  and launch story customizations.  Here are the changes you … Read More

Google Shopping + Google Marketing Live 2022 If you run e-commerce and you have products in Google Shopping, you probably look forward with anticipation each year to Google Marketing Live, where the company announces new innovations in the platform.    … Read More