A Holiday Tale: Stepping Outside Your Comfort Zone

How many digital marketers does it take to screw in a lightbulb? None — they’ve automated it. How many digital marketers does it take to cook Gnocchi and Eggplant? — That would be 13. The KWSM team took a break from the digital world on Friday to try something that not all of us are […]

Digital Marketing in a New Decade

We’re on the cusp of a new decade, and what better time to rethink your online marketing strategy than heading into a new year. This week on the Social Media Help Desk, our host Jeff Soto sits down with guests Alexandra Hall and Tiffany Lundberg discussing the importance of having a comprehensive social media strategy, […]

Keeping Fans Engaged on Facebook to Boost Your Organic Reach

It may seem like establishing a presence on Facebook is impossible without paid posts. Even though social media has become a ‘pay to play’ game for many brands, organic content is still useful if you are able to keep your fans engaged. If you’re able to post interesting content, you can spark up a conversation […]

Instagram: What To Think About Before You Join

Did you know one billion people use Instagram every month? Instagram is also the second-most downloaded free app in the Apple app store after YouTube. It’s estimated that in the year 2020, 75% of U.S. businesses will be on Instagram. If you’ve been thinking about joining the popular social media platform but are feeling overwhelmed, […]

Facebook and YouTube Try to Protect Their Users While Pinterest Helps Advertisers

In the news this week, you will learn how Facebook and YouTube are promoting the safety of their users and what Pinterest is working on for advertisers that use their platform. Facebook Responds to October Open Letter On Monday, Facebook created a response to the October Open Letter that they received from Barr global leaders. […]

Social Media Apps: The Most Popular of 2019

Looking to add a new social media channel to your business’s marketing strategy? Apple has just recently published the most popular apps of 2019. We’ve quickly covered the list of the top 3 free social media apps with the biggest audience. The more users on the app, the larger the potential audience for you to […]

Data Privacy Dominates Social Platform Changes for 2020

The new year is bringing on a new focus for data-driven changes across many of the social platforms.  These changes will impact current users and new users.  Facebook Promotes Data Portability Those photos and videos you thought might be stuck on Facebook forever may soon have a new home.  Facebook announced on its blog that […]

Exploring LinkedIn Premium

LinkedIn is a social media channel that’s known as the world’s largest professional network. Its mission is to connect the world’s professionals to make them more productive and successful. You can use LinkedIn to find the right job or post a job for users to see. You can join colleagues, classmates, and friends and connect […]

LinkedIn Offers a Look at Fighting Fake Accounts and Content

LinkedIn becomes more transparent and takes on spammers and trolls, Facebook is zeroing in on your BFFs, and Twitter puts a temporary pause on a big purge. These are some of the trending stories in social media this week.   LinkedIn Issues Biannual Report It’s no secret that the public is looking for more transparency […]

Rise to the Top with SEO

It’s not only about social media over here at KWSM. We offer important digital marketing services that many businesses don’t completely understand and, as a result, often fail to use effectively. One of the services that can cause a lot of confusion is search engine optimization (SEO).   Search engine optimization is the process of […]

Core Values at KWSM a digital marketing agency