Marketing Lead Generation Tips for Digital Fundraising Campaigns
Attracting and engaging potential donors is a strategic combination of communication and persuasion, where understanding and applying the nuances of marketing lead generation can make all the difference. Whether you’re a nonprofit organization or a business raising money for a special cause, your fundraising campaign must accomplish two key objectives — connect with potential donors […]
How LinkedIn Can Support Your Digital Marketing Strategy
Is it true that LinkedIn can support your digital marketing strategy? Social media has become a key element in any effective digital marketing strategy. On LinkedIn specifically, customers look for industry information, including new potential roles to advance their careers, as well as product and service information and opportunities for one-on-one conversations with brands. These […]
How to Identify the Goals of a Digital Marketing Strategy
How do you identify the goals of a digital marketing strategy? Setting and pursuing goals is often the biggest difference between successful digital marketing campaigns and struggling to make an impact. To put it another way, your marketing efforts will be chaotic and ineffective if you don’t identify the goals of your digital marketing strategy […]
KWSM Mentorship: Charging into Digital Marketing Strategy & Storytelling
Learning about digital marketing strategy & storytelling is like eating an elephant: you have to do it one bite at a time.
What Does it Cost to Send a Press Release?
Are you on the brink of a big breakthrough for your business, or are you ready to launch a new product but don’t know how to announce it from the rooftops? A press release is a great way to get in front of the media and your target audience and gain much-needed credibility. This is […]
Should You Hire A Digital Marketing Agency?
As a business owner, you are likely wearing a lot of different hats at your company. It can be overwhelming to take on responsibilities that don’t fall in line with your core strengths or passions. Marketing tends to be one of those tasks that business owners know is necessary for the health of the company, […]
How to Find the Right Fit with a Digital Marketing Agency
As an organization, you are only as successful as the company you keep, which is why understanding how to find the right fit with a digital marketing agency is essential. Partnering with an agency that aligns with your values can help you reach your goals so your business thrives and stays ahead of the competition. […]
3 Benefits of Brand Journalism for Small Businesses
How does brand journalism benefit small businesses in comparison to other content marketing methods? There are a lot of ways to approach digital marketing, both from a strategic and tactical perspective. After seeing some of those approaches at other agencies, I joined KWSM as a Senior Copywriter in part because of the opportunity to tell […]
