Digital Marketing

What is brand journalism, and how does it make marketing more effective for your business? As a Senior Copywriter at KWSM (and a recovering journalist), I’ve seen other marketing agencies deliver hit-or-miss results because they were chasing trends and tactics, … Read More

What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it?  We’ll answer the second question first. If you’re trying to grow your brand, increase sales, … Read More

Google has many useful features outside of their well known Google Search and Gmail. In fact, they have so many features that there’s a chance you don’t even know about all of them. A few of these features can help … Read More

Facebook has and always will be one of the social media giants. It collects a variety of data, allows friends & family to share posts, gives brands a space to run promotional pages, and of course, allows advertisers to reach … Read More

In digital marketing, having a pulse on what’s new and next is imperative to keep a leg up on the competition.    This year, almost every social media channel has undergone some sort of scrutiny – Twitter for allegations of … Read More

Writing a blog consistently for your brand is a great way to drive traffic to your website. You have to ability to position your company as a thought leader in your industry.  Below are some tips on how to write … Read More

Writer’s block can be frustrating, especially when you’re facing a deadline. It’s inevitable that at some point in your career, you’ll need some new tips on how to get the creative juices flowing again. We’ve gathered 5 ways to help … Read More

It’s no surprise that video has become one of the leading forms of content marketing. Not only is it visually compelling, but it also humanizes your brand.    When you post your content to platforms like YouTube with effective descriptions, … Read More

Whether you’re a nonprofit organization or a business raising money for a special cause, your fundraising campaign must accomplish two key objectives — connect with potential donors and inspire them to take action. The most effective digital fundraisers employ the … Read More

Are you looking to step-up your presence on social media this year? If so, you may want to look at putting more emphasis on Instagram.  Did you know that Instagram has more than a billion active users each month? If … Read More