Press Release Case Study: Using PR For A New Product Launch
In the summer of 2022, our client, a US-based plastic sheeting manufacturer, was getting ready to launch a new mold vapor barrier product. They enlisted KWSM’s PR services to help drive awareness about the launch and leverage this innovative product to set them apart from competitors. For over 13 years, KWSM has been successfully writing […]
Team News: Two KWSM Team Members Celebrate Workiversaries
May 2023 marks the one-year workiversaries for two KWSM team members: our Project Manager Alli Knight, and Web Designer Melanie Graham! These two ladies are prime examples of KWSM’s core values and A-player performance. I’ve had the pleasure of working with both Alli and Melanie in the past year. With each project we collaborate on, […]
Team News: KWSM Celebrates the Second Annual Taylor David Day
May 23, 2023, marked the 7th workiversary for KWSM Director of Accounts, Taylor David. In 2020, we declared this day would forever be known as “Taylor David Day,” to celebrate Taylor, her passion, her countless contributions to our team, and her fearless leadership. Between getting married and transitioning to her new role as Director […]
Team News: My Promotion to Senior Digital Marketing Strategist
When I first joined the KWSM team in 2019 as a Content Editor, I was motivated to learn as much as possible about digital marketing and ways to best serve my new clients. However, I was also struggling greatly with imposter syndrome and timidity at work. Now, as a Senior Digital Marketing Strategist almost four […]
