LinkedIn Sales Navigator’s Best Features
LinkedIn is the standard social platform for professional networks and relationships, with both free and paid options. This particular platform has been a popular and effective way for businesses to find and nurture sales leads. LinkedIn has released an added service targeted to finding and boosting sales for your business, Sales Navigator. While this service […]
Achieve Marketing Goals Using Google Audience Solutions
Google Ads is a very powerful tool used to attract new and existing customers to your company’s website. Google is able to achieve results through intelligent algorithms that leverage behavior on Google.com, YouTube, Google Maps, Google Shopping, and more to create audience solutions using in your marketing strategies. This data is gathered through mobile and […]
4 Ways to Generate Leads on Social Media
Whether you’re a B2B business that mainly utilizes LinkedIn to reach your audience or you’re a B2C service provider posting frequently on Facebook, there are some tactics that your business can utilize in order to generate leads on social media. Here are four ways you can easily incorporate lead generation tactics into your company’s […]
3 Ways to Increase Engagement on Social Media
Using social media to promote your business can help raise awareness and drive leads to make purchases. Social media should be used to connect with your target audience and spread the word about new products and services your business offers. If you’ve managed to gain a large following on your company’s social media accounts, it […]
How to Create a Strong Brand Personality
Brand personality is a set of characteristics attributed to a brand through the eyes of the consumer. A brand’s personality shapes the public’s perception of the brand through how it acts, communicates, and how it looks. Brand personality is vital to the success of a brand and allows consumers to assess the brand’s reputation or […]
YouTube SEO Tips That Help You Rank in Search
YouTube is the world’s second-most popular search engine with 3 billion searches per month. It sits right behind its parent company, Google. This is just one of the reasons why YouTube SEO is so important. YouTube is a tremendous opportunity for potential customers to discover your company. For this reason, optimizing your YouTube page is […]
Bing Ads vs Google Ads: where is your audience?
When thinking of paid advertising, your mind probably goes straight to Google ads and Bing ads. Whether you’re an Android or an Apple user, ads are everywhere. But which platform is right for your business? The answer depends on where your audience is. Google Ads For businesses with a majority of Apple users, Google ads […]
Digital Marketing Queen Taylor Lizura Rings in 5 Years at KWSM
This month, we are celebrating the 5-Year Workiversary of Senior Digital Marketing Strategist Taylor Lizura, who serves as the agency’s Manager of Content, Advertising, and Training. Taylor joined KWSM as a Junior Content Editor in May 2016. After learning the ropes and taking on more responsibilities, she was promoted to a Content Editor in […]
5 Tips on Tracking Your Digital Marketing Metrics
You already know that tracking your business goals is the key to success. But are you also tracking your digital marketing metrics? It’s crucial to track the progress of your marketing efforts on a regular basis. It gives you clear insight into whether you’re reaching your target audiences and whether your tactics are working the […]
How TikTok Could Help Your Small Business Grow
There’s no denying that the social platform TikTok has created some serious buzz in the last year. The short videos keep users engaged and sometimes even scrolling on the app for hours at a time. Some businesses have even managed to get some publicity from the app by creating content of their own or hiring […]
