4 Tactics to Nurture Online Leads with Social Media
Social media is so much more than just posting a photo or video on your newsfeed. It can help you reach a variety of goals, including building brand awareness and obtaining qualified leads. When used in combination with your other marketing tactics, you can use your social channels to help you generate and nurture online […]
Five Types of Email Automation
Email automation is a great way to reach your audience at specific points of the buyer’s journey. This can be done in many ways, but we will focus on five: welcome email, campaign based, e-commerce based, date based, and reminder based. Many companies can get people to sign up for their emails, but what you […]
3 Characteristics of an Effective Email
Emails can be used in a variety of ways to help nurture and generate leads. Using tactics like newsletters, drips, and e-blasts, you can provide your customers and prospects with the information that will help them make a purchase more quickly. Although those three email types differ in structure and purpose, they all contain the […]
How Do I Network My Company on LinkedIn?
In the business-to-business market, knowing the right people is imperative, but finding them is difficult. LinkedIn has many tools to help with networking yourself and your business. Tools like Advanced Search can help you find people in the area and specific job titles you target. Another useful tool is the Invite function, which allows admins to […]
Benefits of Conversational Marketing
Conversations are a big part of our lives, and that includes how we purchase goods and services. While you may have everything your customers may need to know on your website, customers want a more personal approach. Conversational marketing puts each customer right where they should be, at the center. Conversational marketing can be played out […]
How to Nurture Online Leads with Email Drips
Email marketing is an effective way to drive traffic back to your website, build relationships with your audience, and showcase your industry expertise. Email drips are one main tactic many businesses use to facilitate and nurture conversations with customers and prospects. Drips are a series of emails sent out to your audience, with the goal […]
Are Google Reviews Important to for Local SEO & the Map Pack?
Google reviews are an essential part of SEO and must be a priority for your business. According to Moz, reviews are an important part of the E-A-T formula: Expertise, Authority, and Trustworthiness. The more reviews you gain, the more your website can grow in those areas. There are many things to consider in your SEO strategy, […]
What Are Facebook Reels?
Everyone is talking about the newest social media addition, Facebook Reels. With the recent growth in popularity from TikTok, Facebook has been trying its hand in creating a similar video creation tool for its platform. As of September 29, 2021, Facebook Reels are live. Discover what features can benefit your business. Facebook Reels Top Features […]
Podcast Marketing for B2B marketing
Marketing to busy business professionals can be difficult, especially in the business-to-business market. The bad news is that fewer of them are looking at traditional advertisements. The good news is they still want to grow in their respective field, and one way they do this is by listening to podcasts. Podcasts are a great way for […]
Company Culture: How to Best Portray it
When potential customers visit your website for the first time, your company culture may very well influence their decision to purchase your product or service. The About Us, mission, and core values pages of your website are all indicators of how you conduct your business. When you think about how you want to portray your […]
