Case Study: How a Website Redesign Launched a New Brand

A case study where two sister companies used a website redesign to launch a new brand.

In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister companies that saw an opportunity for growth. They aimed to extend their reach throughout all of Southern California, and to do so, they united under […]

How Employer Branding Helps With Employee Retention

  Do you find yourself in a never-ending cycle of hiring just to see your top talent walk out the door? You’re not alone. Organizations everywhere are grappling with unprecedented turnover rates, leaving them caught in a whirlwind of soaring recruitment costs, declining productivity, and plummeting morale. Employee retention takes effort, and given the stakes, […]

How Employer Branding Helps Attract New Talent and Retain Top Talent

Building a birdhouse to attract birds, the same way employer branding attracts candidates.

Employer branding is a lot like a birdhouse. Building a good one requires time, planning, and care. Why all the effort? Because you know that a well-constructed birdhouse will not only attract a variety of birds but also encourage them to stay, build a nest, and become long-term residents of your backyard. The same holds […]

Advice for New CEOs and Founders, from KWSM’s CEO

Updated August 8, 2023 While the journey to leading a company looks different for everyone, each CEO experiences their own successes, challenges, and failures that teach them valuable lessons along the way. These moments help mold them into better leaders, improving their own work and their ability to lead their teams. KWSM President and CEO, […]

Should I Hire a Digital Marketing Agency for My Startup?

Did you know that 90% of all startups fail? You may have unique ideas and an outstanding service or product, but as a new business owner, it can be easy to feel overwhelmed or like there isn’t enough time to get everything done.

Why Do I Have So Much Website Traffic From Ashburn?

Updated on June 1st, 2023: This post was originally published March 7th, 2019 and has been revamped and updated for accuracy and comprehensiveness. If you are using Google Analytics to analyze your website traffic, you may have noticed an increase in your overall website traffic these last few months. While that is great, you may […]

What is the Power of Storytelling for Business?

Storytelling isn’t a lost art. We see it in every movie, novel, and conversation between friends. It’s time to capitalize on the comfort that your customers find in a good narrative with a marketing strategy that focuses on storytelling for business. KWSM has been creating digital marketing strategies for 13+ years and as a copywriter […]

Monty Gets Promoted! | KWSM San Diego’s Newest Copywriter

KWSM San Diego

KWSM San Diego is crushing it! In addition to Savana and Niamh’s recent title changes, Junior Copywriter Monty Montgomery has been promoted to Copywriter.   Monty joined the KWSM team on October 6th, 2021, and he actually started in our Orange County office before moving to sunny San Diego a few months later.   When […]

Two KWSM San Diego Team Members Earn Title Changes

kwsm san diego

At KWSM San Diego, we’re celebrating a couple of recent title changes – Junior Digital Marketing Specialist Niamh Varian has now become a Junior Content Creator and Digital Marketing Specialist Savana Harris is now a Digital Marketing Strategist.   Niamh originally joined our team’s San Diego office in April 2022. This was her first job […]

Core Values at KWSM a digital marketing agency