Spring Cleaning Your Social Media: Why It’s More Important Now
Many of us are spending more time online and on social media these days. With extra downtime and limited opportunities to step away from our homes, we’re ingesting more content than ever before. And it’s amplified for those of us with jobs requiring us to stay connected throughout the day. While it’s almost impossible […]
How Often Should I Post About COVID-19 on Social Media?
When the crisis first started, news stories were being released daily. Business owners were making quick decisions and sharing important information with their customers multiple times per week. But we’ve been in crisis mode for a few weeks now. People have started to accept this as the new normal. At KWSM: a digital marketing agency, […]
In the News: Instagram Gives Users Access to DMs on Desktop, Pinterest Shares New Outlets for Businesses to Get Discovered and Twitter Leaks Information About Their Users to Business Partners
With the Stay at Home Order in effect, many platforms are giving businesses the tools they need to access their consumer base. Instagram is giving users access to direct messages on their desktop computers, and Pinterest is helping businesses simplify the buying process for customers. Meanwhile, Twitter handed information about their users over to their […]
3 Ways to Boost Audience Engagement with Live Video
The power of an online community can truly push your company forward and expand your brand awareness even further. That’s why businesses make audience engagement an integral part of growing their brand — consumer support bolsters credibility. One way to spark engagement among your audience is live video. A recent study showed 80% of social […]
How to Use Your Instagram Business Account
More businesses are turning to Instagram every day to reach their customers. With over one billion monthly users, your brand could benefit from tapping into this audience, too. Instagram allows businesses to sell products right on the platform, have real conversations with customers, and showcase a unique side of their company’s personality. You can even […]
The Power of Video | KWSM Mentorship Program
When I first started at KWSM, I was inspired by the passion that all my colleagues had for the industry. I thought it was remarkable that KWSM helps tell the stories that our clients want to share, but don’t know how to convey. A story can be conveyed in many ways, but video is one […]
Changing Your Social Media Strategy During COVID-19
We’ve all read the memes, “March 2020 was quite a decade,” or “Is today March 40th?” True, they add a bit of comic relief to a stressful situation, but it’s important to think about the source they’re coming from. The coronavirus has changed our world virtually overnight. That includes the way we relate to others, […]
How to Show Off Your Business Through Video Content
At KWSM, we believe that video is a vital tool in sharing our clients’ stories. Every business has a story to tell and at KWSM, we thrive on helping them uncover and communicate the messages that matter. The Importance of Video Content Video provides insight into why you are the best at what you do. […]
Should I Turn Off My Google Ads During COVID-19?
With all the uncertainty of the coronavirus, many business owners are making tough decisions about keeping their marketing efforts going or putting things on pause. At KWSM: a digital marketing agency, we have several clients who are running Google Ads as a part of their integrated digital marketing strategy. It can be easy to justify […]
Incorporate Live Video In Your Social Media Strategy
While most businesses are ordered to practice social distancing and work from home, now is the time to invest in your online marketing efforts. One way you can add value to your digital marketing is through live streaming. Video has undoubtedly become one of the most valued assets online, and a large portion of that […]
