In the News: Instagram and LinkedIn Create New Features as Facebook Adds Metrics for Ads
There is no better time than now to create new features for social media users to test out while they are staying home and that is just what Instagram and LinkedIn are working on. As these two platforms test new features, Facebook is adding extra metrics for businesses that are running ads during this time. […]
Content Marketing KPIs: What Should You Track?
Tracking your business goals is the key to success. Are you also tracking your digital metrics? If not, you should be using Key Performance Indicators. Key Performance Indicators, also known as KPIs, help you ensure your digital marketing is directly lining up with your overall business performance. Your KPIs are dependent on your overall business […]
Emerging 2020 Trend: The Rise of B2Me Marketing
For some time now, businesses have focused mainly on creating campaigns aimed towards B2B or B2C, but a different sector is emerging in 2020 called B2Me. Consumers are constantly being faced with cluttered feeds of ads and pushy campaigns that don’t specifically speak to their needs. Here’s how you can use B2Me marketing to create […]
Instagram For Beginners: My Favorite Feature
With more than one billion users, including 75 percent of all U.S. businesses, Instagram has become part of our culture. With that said, some may be new to the ever-growing social media platform. So, if your self-quarantine has inspired you to join “The Gram,” here is my favorite basic-level Instagram tip. It’s called the Bookmark […]
How Conversational Marketing Can Help Your Business
How do we typically converse with others? Conversations happen in-person, over the phone, and via text or video chat. These mediums allow us to have meaningful dialogues with clients, colleagues and everyone in between. But the conversational landscape is rapidly changing in the digital marketing world, and conversational marketing offers an immediate and effective way […]
How to Create Quality Social Media Videos from Home
If content is king (and if you’re reading this, you know that it is), video is the crown prince of social media. Video is engaging and fills your channel with shareable content that captures your audience’s attention. The best part? You don’t need expensive equipment to get started. Here’s how to jumpstart your video marketing […]
4 Reasons You Should Use a Live Chatbot on Your Website
Several studies done by Gartner and Outgrow back in 2018 predicted that more than 80% of all customer interactions will be handled without a human agent by 2020. Since we are now almost halfway through 2020, I think it is safe to say that these predictions were a little too generous. But, the trend toward […]
In the News: Instagram Updates IGTV for Creators, YouTube Makes Their Video Builder Tool More Accessible, and Facebook Creates a Guide for Advertising
As staying indoors becomes the new normal, platforms like Instagram, YouTube and Facebook are doing all they can to help businesses. Instagram is taking action to get more creators to use the service. YouTube is giving more businesses access to the Video Builder tool. And Facebook is sharing a guide to help users better advertise […]
3 Benefits of Using Facebook Messenger For Your Business
You may already have a Facebook business account for your company, but are you using it to its fullest potential? Facebook Messenger is a key element in your Facebook business account that can bring you closer to your customers and drive sales to your website. Here are some major benefits you can reap from using […]
How To Find Value in LinkedIn During COVID-19
LinkedIn has seen a lot of activity with users sharing their thoughts on COVID-19, its impact on their personal and professional life, and offering support to others. While these times are different for all of us, here are a few ways for you to stay connected to your professional network. Share Educational Content One of […]
