Due to the online landscape constantly changing, especially in the world of marketing, deciding which social media platforms to use to promote your business can be difficult. Trends come and go and even certain social media platforms have a shelf … Read More
May 19 is Global Accessibility Awareness Day (GAAD). As the world increasingly moves into the digital space for common everyday necessities, those that work in the digital space, including web designers and marketers, value the importance of web accessibility. In … Read More
In any business, you’ll find that networking plays a role. No matter the industry, businesses need networking to make sales, form necessary partnerships, and maintain healthy yearly growth. Though with the rise of online networking, what are best practices for … Read More
What Are YouTube Shorts? YouTube Shorts are YouTube’s response to the rise in popularity of short-form videos. Shorts launched in the US in March 2021, and those videos now reach 15 billion views daily. The Shorts feature allows users to … Read More
A landing page is a key element in the success of a digital marketing campaign. Seeing as your website is the hub of all your marketing, your landing page is a central location you can direct users to to learn … Read More
TikTok has grown from 133 million users in 2018 to 1 billion users in 2021 according to Business of Apps. The platform is user-friendly, allowing you to easily scroll through the feed for hours. Many believed that TikTok was just … Read More
Your website copy, be it a landing page, digital advert, or general services page, is your company’s digital first impression. Seeing as first impressions are the most important, you’ll want to ensure everything is in order. From highlighting the benefits … Read More
In the last five years, belief-driven buying has become the new normal. Twenty years ago, brands were expected to stay out of social or moral conversations; consumers now make purchasing decisions based on brand names that align with their personal … Read More
To recycle content can feel taboo for some professionals, but I’m here to break the myth. Repurposing content is an effective strategy your business should be implementing. Here’s why. Benefits of Recycling Content In the years that you have been … Read More
Landing pages are solo web pages with a dedicated purpose: to convert visitors into leads. Some landing pages get straight to the point, while others may offer a little something, such as a free consultation or ebook, in exchange for … Read More
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