How to Successfully Market Your Law Firm
Marketing your law firm in an ever-evolving digital landscape can be difficult if you don’t know where to start. It can also be a costly endeavor so it’s important to put your time and money where you’ll see results! Keep reading to learn how digital marketing can nurture leads that contribute to the success of […]
3 Reasons to Implement Marketing Automation
Marketing automation can be confusing when you’re not sure what it is or why you need it for your business. If you’ve experienced lower conversion rates or a drop-off in leads, marketing automation can help you improve these metrics. How? Through personalized messaging. Once you integrate an automation platform into your website, you begin collecting […]
What is the Difference Between Newsletters and E-Blasts?
Email marketing is a powerful tool your business can use to reach all members of your audience and help increase their desire to make a purchase. Emails allow you to send personal messages to your warmer audiences who are familiar with your business. Within email marketing, there are several types of emails that can help […]
Our Vice President of Strategy Celebrates 5 Years at KWSM
This month, we are celebrating the 5-Year Workiversary of our creative powerhouse and Vice President of Strategy, Jeff Soto. Jeff joined KWSM as the Managing Content Editor in our Orange County in 2016. His quick wit, leadership, and knack for innovative thinking made him the perfect candidate to begin leading our team’s strategic efforts, […]
How To Exclude My Company Website Traffic From My Website Analytics
When you review the Google Analytics data, you find that you have a great average session duration, a higher than normal pages per session, but there are very few conversions. You begin to do some research, and you may find that many of these site visitors are coming from the same city in which your […]
How To Drive More Traffic to Your Older Blog Posts
Typically, when people have questions, they’ll turn to the internet to find answers. This is a great opportunity for your website to attract searchers by posting blogs that are indexed in search results. Having a successful blog will help to increase your credibility and generate more website visits and online leads. A blog will continue […]
How to Use Pinterest to Drive Traffic to Your Blog
You’ve spent a lot of time and effort creating an amazing blog post for your business and recently published it on your website. But, your work isn’t over yet. To reel in new views, you’ll want to promote your blog on your businesses’ social media channels. If you have a Pinterest page, you may […]
Back To Basics: How KWSM More Than Doubled Lead Volume for Gadzoom, Inc.
Gadzoom has been revolutionizing the way companies and contractors approach construction documentation since 2011. With a construction industry veteran at its helm, Gadzoom offers a cutting-edge documentation creation and management system that makes it easy for superintendents and site safety officers to generate important construction documents in a fraction of the time it would take […]
In the News: Pinterest and LinkedIn Launch New Tools as TikTok Enters the Business World
We are living in a world that is constantly changing. Recently, many social media platforms have put effort into adapting to the new environment. Pinterest Launches Pinterest Premiere Video Ads Did you know that Pinterest users are 2.6x more likely to make a purchase after viewing brand video content on the platform? With this data, […]
How Podcasting Can Help Your Business
Podcasts are a great way to pass the time when you’re commuting to work, taking a walk, cleaning your house, or winding down before bed. Podcasts have gained popularity over the years because they allow us to fit bits of useful information or entertainment into our busy schedules with minimal effort. If your business isn’t […]
