In today’s world, data rules. Company success is measured by numbers and calculations, and acronyms like ROI and KPI. In the world of marketing, the same is true. While the roots of marketing stem from creative execution, to excel in … Read More
Technology evolves every day, simultaneously transforming the world around us. Many companies have made the shift to incorporating beginner elements like Google Analytics, but there are a lot of more advanced data tools out there. As a business owner, you … Read More
The state of the world can shift in the blink of an eye, and this year has been a prime example. In such a fast-paced, digitally-focused world, it can be easy for your marketing efforts to fall behind the curve. … Read More