Yelp Keyword Boosting and Custom Location Targeting: What Businesses Need To Know
Yelp + Business Success Yelp is more than finding a place for great food. It is a connection point for businesses to interact with their targeted audience. When we think of Yelp, we think of restaurants, but other businesses including retailers, home services, auto services, and health & fitness have flocked to the service. As […]
How to Create a Brand People Will Love
Creating a brand that people love is essential for business survivability. It can be difficult to know where to start, but with a little planning and hard work, you can create a brand that represents your business well. The steps involved in creating a brand that people will love and trust is discussed below. We’ll […]
Does my B2B Business Need a Blog?
Blogging is no longer an exclusive tool for niche industries or influencers. In today’s landscape, blogs are a staple in the best digital marketing strategies for any B2B business. Blogs help companies exercise their expertise, connect with audiences, and provide an avenue to showcase the people behind the logo. Does your B2B business have a […]
Instagram Reels: A Top Marketing Resource
In this day and age, it is difficult to imagine a world without video apps. From YouTube’s popularity sweeping the nation in 2005 to the rapid adoption of TikTok, society has discovered a new way to connect and engage with each other through this tremendous resource. Allowing users to create engaging, fun, and short videos […]
Improve Your Email Open Rates in 3 Easy Steps
Email marketing is a great tool for business owners to reach their audience. There are many reasons to send emails, but at the end of the day, you want to be sure your audience gets the message. That’s why it’s important to have high email open rates – the metric that measures how many recipients […]
4 Platforms You Should Use For PPC
What is Pay-Per-Click Advertising? Pay-per-click, commonly known as PPC, is a digital marketing tool where businesses pay every time their advertisement is clicked. PPC focuses on results with the targeted audience, whether that be sales growth, lead generation, or brand awareness. Creating a PPC campaign can be overwhelming, so let’s start by looking at four […]
KWSM Celebrates Jeff Soto Day
On March 8, KWSM VP of Strategy & Client Relations, Jeff Soto, celebrated six years with the agency. Last year, on his fifth workiversary, we named March 8 “Jeff Soto Day” to honor his years of leadership and loyalty to our team. This year, we celebrated the first anniversary by sharing all of the […]
Why Empathy Matters in Marketing
When most people think about empathy, they think about it in the context of personal relationships. However, empathy also plays an important role in marketing. In fact, empathy may be one of the most underrated aspects of business. When done correctly, empathy can help you connect with your customers on a deeper level and create […]
Blog Tips: Maximize the Effectiveness of Blogging
Your company’s blog can be a powerful asset in your marketing toolbox. It can work throughout the marketing funnel by helping people get to know your business, engage with you, and convert to a client. The big question to ask is “Where should you be sharing your blog to get maximum exposure and results?” […]
3 Misconceptions About Branding
People often have misconceptions about branding, which can lead to them not understanding its importance. It’s important to understand what branding is and is not in order to create a strong brand for your business. If you keep these things in mind, you’ll be on your way to branding success. 3 Common Branding Misconceptions Three […]
