Should I Turn Off My Google Ads During COVID-19?

should-i-turn-off-my-google-ads-during-covid-19

With all the uncertainty of the coronavirus, many business owners are making tough decisions about keeping their marketing efforts going or putting things on pause. At KWSM: a digital marketing agency, we have several clients who are running Google Ads as a part of their integrated digital marketing strategy. It can be easy to justify […]

Incorporate Live Video In Your Social Media Strategy

While most businesses are ordered to practice social distancing and work from home, now is the time to invest in your online marketing efforts. One way you can add value to your digital marketing is through live streaming. Video has undoubtedly become one of the most valued assets online, and a large portion of that […]

In the News: Facebook Launches a New Messenger Desktop App, Pinterest Encourages Your Business to Become a Verified Merchant, and LinkedIn is Posting Job Listings For Free

As businesses do their best to get situated with the new online norm, social media platforms are trying to help by providing tools for success. To give users an avenue to communicate, Facebook launched its new Messenger Desktop App to give users access to group video calls and chats. For companies that sell products, Pinterest […]

Best Practices for Longer Watch Time on Youtube Ads

Many companies have found YouTube ads to be an advantageous route for promoting their business. In the grand scheme of things, it’s quite the strategic move. YouTube is the second largest search engine behind Google, which means it receives billions of viewers each month. But how can you get the most out of such a […]

4 Pinterest Trends You Should Try Now

4 Pinterest Trends You Should Try Now, woman meditating in room

Pinterest just released its top trends that may fit your audience. Most of your customers may be stuck at home and looking for solutions to staying busy. Whether they’re looking for inspiration for new recipes or a work-from-home wardrobe, you can give your customers exactly what they’re looking for. Here are four Pinterest trends you […]

Taking KWSM’s Team-Oriented Core Value to a New Level Through Mentorship

Team-oriented is one of the core values of KWSM. We often work on projects collaboratively and rely on each other to do our best work. But we take team-oriented to a new level with our KWSM Mentorship Program.  I partnered with Senior Digital Marketing Strategist and KWSM Training Manager Taylor Lizura to up-level my knowledge […]

How to Write Tweets That Engage

How to Write Tweets That Engage

Twitter can be a valuable social channel for your business. It’s a laid back approach to connecting with your audiences and having real conversations. However, the lifespan of a tweet is much shorter than a post on other social channels. This is why it’s so important to make every tweet count. Here are some tips […]

KWSM Mentorship Program: Mentoring on SEO

KWSM Mentorship Program: Mentoring on SEO

Here at KWSM, we have an in-house Mentorship Program. I had the privilege recently to mentor Senior Digital Marketing Strategist Layla Lameijer on SEO. Layla has shown a strong interest in SEO and this was a great opportunity to take a deep dive into the subject and teach her some skills she can use moving […]

How Do I Reoptimize My Blog Posts to Stay Relevant in 2020?

How-Do-I-Reoptimize-My-Blog-Posts-to-Stay-Relevant-in-2020

As we get deeper into the new year, do you ever find yourself looking back at all the new things you’ve learned and the changes in your industry? Perhaps, as a savvy thought leader, you chose to document all your tips and tricks in various blog posts on your website along the way. And, you […]

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