Guide Your Website Copy With These Landing Page Examples

Landing pages are solo web pages with a dedicated purpose: to convert visitors into leads. Some landing pages get straight to the point, while others may offer a little something, such as a free consultation or ebook, in exchange for contact information. With this data, businesses can render cold leads warm and lead them further […]

KWSM Core Values: Uncommonly Organized

KWSM

Here at KWSM, we know that proper organization is much more than just keeping your workspace tidy. Each member of our team is committed to following and constantly improving regimented systems and processes that keep our ducks in a row (and let me tell you – we have a lot of ducks to corral).    […]

Rock Paper Scissors Approach to Business Strategy

People roleplaying business strategy through a game of Rock Paper Scissors.

The KWSM Celebrations Committee held a company-wide Rock Paper Scissors tournament, and I lost to my teammate Epiphany Hunter in the championship match. The experience reminded me that Rock Paper Scissors is a simple game, but it can teach us a lot about business strategy. I learned this lesson from sitting in on a lecture […]

Digital Advertising Changes You Should Know

Digital Advertising Changes You Should Know

Digital advertising has seen many changes in the last couple of years. As a business owner, it’s important to be aware of the new technologies, policies, and trends that could impact your current marketing strategy. Here are the top changes you should be aware of for 2022. Bye Bye Cookies Privacy and data have been […]

6 Do’s & Don’ts of Networking Online

online-networking

With the rise of networking online, the business world has changed. Fast talkers and silver-tongued devils no longer run the show – nowadays, online communication reigns king when it comes to outreach. With this shift in communication style across businesses and industries, a new set of rules now apply. Whether you’re a job hunting post-graduate […]

Become a Thought Leader Through the Writing Process

If you’ve been in your industry for a long time, you’ve developed a wealth of thoughts, opinions, insights, and predictions about your field. Your opinion leadership is a resource that can drive leads, open networking opportunities, and build a trove of industry betterment. Many professionals have yet to tap into this resource, tragically, because they […]

KWSM Team Celebrations: April’s Rock, Paper, Scissors Show-Down

kwsm team

The KWSM team recently gathered via Zoom for April’s Team Celebrations – a special meeting where all four offices honor the birthdays, workiversaries, and new team members who joined our agency during the month.  In April, we are celebrating the birthdays of Digital Marketing Strategist David Jones and Junior Copywriter Monty Montgomery, as well as […]

Spring Marketing Trends to Try

Like fashion, marketing trends can come and go, but the best content strategies live forever. Content marketing continues to help many businesses thrive in this growing market. This spring, refresh your marketing strategy with some everlasting content staples and test out new techy tactics that will keep your target audience engaged.  Interactive Content In business, […]

Why Storytelling is Crucial to Digital Marketing

Digital marketing is the most essential tool in the modern business world. If you are not utilizing digital marketing strategies, then you are depriving your business of a streamlined avenue for acquiring consistent leads. But it’s more than posting promotions on social media or sending out monthly newsletters. The goal of a digital marketing team […]

Core Values at KWSM a digital marketing agency