4 Ways to Refresh Your Marketing In The New Year
A new year often feels like a new page – a time to reflect on the past and plan for an even better future. As we look toward 2021, this feeling of renewal can be applied to your business and marketing strategies. If you’re feeling like it’s time for some change, here are 4 ways […]
3 Benefits of Implementing Email Drip Campaigns
Email marketing is a great channel for getting in front of your audience, no matter where they are. Emails get your brand’s message across and enhance your visibility with people who want to know more about you. One way to continuously keep you at the top of your prospects’ inbox is to implement an email […]
How to Set Up Your Listing on “Google My Business”
Creating a company listing on Google My Business gives business owners the ability to curate and verify information about their business. This can include location, contact information, hours of operation, a website link, or anything you’d like to share with your audience. Why Every Company Needs a Listing on “Google My Business” Setting up a […]
Guide to Influencer Marketing for Business Owners
Influencer marketing is a popular strategy that many businesses use to promote their services and products. In a nutshell, influencer marketing is a mutually beneficial partnership between a brand and a third party. In exchange for goods, services, or monetary fees, the influencer will promote a brand to their own, loyal audience. Although this type […]
5 Ways To Improve the Content You Share on Social Media
Social media gives you the opportunity to establish yourself as a thought leader in your industry. While consistency is important, blindly posting without a marketing strategy isn’t optimal for extending your reach and growing your audience. Below are 5 questions you should consider asking yourself as you promote your business on social media: 1. […]
WordPress 5.6 “Simone”: Noteworthy New Features & Upgrades
WordPress’s last major release for 2020 – WordPress 5.6 – was made available last week. Named after the legendary singer and activist, Nina Simone, the release came with a host of new features and improvements plus a brand new default WordPress theme. Here are some of the most exciting new features in WordPress 5.6. New Default Theme: […]
Why Keywords Are Important On Social Media
While every social media platform is different, optimizing your posts for keywords is important on almost every single one. People often search for content or information through keywords, and understanding how to choose and present your keywords to attract your target audience is essential for success. Here’s a breakdown of why keywords are important and […]
Why Your Beauty Brand Should Hop on the TikTok Train
If your beauty brand isn’t on TikTok, you could be missing out on an opportunity to grow your presence online. This app is wildly popular and has taken its audience by storm. With easy to digest information in short videos, it’s no wonder why TikTok has captivated people using the app. One of the industries […]
Why Every Company Needs a Listing on “Google My Business”
While most business owners understand the importance of showing up on Google, many are unfamiliar with the tools and strategies necessary to maximize their business’ presence on the search engine. In order for your company to take full advantage of Google’s potential, you must use YouTube and Google My Business to extend your reach and […]
How to Find Your Brand Voice
Your brand voice is an important part of your company’s identity. It establishes who you are as a business and what you represent. If you’re a Las Vegas business, are you quirky like Carrot Top? Are you serious like Steve Wynn? Are you a mixture of both like Penn and Teller? Identifying the ideal voice […]
