Why Your Company Should Be on LinkedIn
You might already know that creating a presence on social media is a great way to generate some buzz around your company. If you’re not sure which platforms will help your company the most, you can start by identifying the audience you would like to reach. Instagram is a great example of a platform that […]
How To Build A Digital Marketing Campaign
As you continue to grow and execute a digital marketing strategy for your business, looking for new ways to showcase your brand and work towards marketing goals is essential. After you’ve gone through initial brand development, building campaigns that work towards specific initiatives is the next step. Here’s a breakdown of how to get started […]
KWSM Participates in the 30 Strong! Virtual Fundraising Event for Working Wardrobes
Here at KWSM, we always look forward to opportunities where we can support our friends and clients beyond the realm of our office (and especially home-office) walls. This March, we are honored to celebrate the 30th Anniversary of one of our favorite local non-profits, Working Wardrobes, by participating in their virtual fundraising event, 30 […]
SEM Versus SEO: What’s the Difference?
If you’ve been on the world wide web for a while, you’ve probably heard the terms “SEM” and “SEO” thrown around. While both of these terms have to do with search engines and should be incorporated into a holistic marketing strategy, they’re quite different. Knowing what SEM and SEO are, and how they are different, […]
SEO Best Practices in 2021
SEO best practices have rapidly evolved over the last 10 years. Are you up to date with which SEO strategies are most important to help your business succeed? Keep reading to make sure you’re putting effort into what matters most. Backlinks: Quality Over Quantity As Google’s algorithm has evolved, the integrity of backlinks has […]
Are Reddit Ads Worth It?
As we’ve seen in recent AMC and Gamestop stock news, Reddit is a powerful social platform consumers look to when making decisions about almost anything. From buying stocks to building online businesses, Redditors spend an average of 10 minutes per session on the site, posting and chatting with fellow users. With more than 430 million […]
Three Social Media Platforms to Utilize for Advertising
It’s no secret that social media marketing, when done correctly, can bring great conversion rates to your business. The benefits of advertising through social media include growing your fanbase, providing targeting for new and returning customers, and the ability to A/B test efficiently to see which messaging best speaks to your audience. To get […]
How LinkedIn Helps Small Business Owners
When you own a business there are times you will feel overwhelmed and lack the support system you need. LinkedIn is great for business owners because it connects you with individuals that have been through, or are going through, similar situations to yours. If you take advantage of the many benefits LinkedIn has to offer, […]
3 Simple Tactics to Improve eCommerce Conversion
When a customer visits your website, this is your opportunity to give them a reason to buy your products. As eCommerce marketers, we have a responsibility to fulfill the expectations of customers and give them the tools they need to make informed purchasing decisions. Here are 3 simple tactics that you can use to increase […]
How to Optimize Your Website for Mobile
In late 2020, data revealed that over 50 percent of web traffic is coming from mobile devices, and it’s not hard to understand why. People have their smartphones accessible at all times and Googling something or visiting a website is just one click away. If your business’ website isn’t optimized for mobile, consider implementing […]
