How To Drive More Traffic to Your Older Blog Posts 

Typically, when people have questions, they’ll turn to the internet to find answers. This is a great opportunity for your website to attract searchers by posting blogs that are indexed in search results. Having a successful blog will help to increase your credibility and generate more website visits and online leads. A blog will continue […]

How to Use Pinterest to Drive Traffic to Your Blog

You’ve spent a lot of time and effort creating an amazing blog post for your business and recently published it on your website. But, your work isn’t over yet. To reel in new views, you’ll want to promote your blog on your businesses’ social media channels.   If you have a Pinterest page, you may […]

Back To Basics: How KWSM More Than Doubled Lead Volume for Gadzoom, Inc.

KWSM More Than Doubled Lead Volume

Gadzoom has been revolutionizing the way companies and contractors approach construction documentation since 2011. With a construction industry veteran at its helm, Gadzoom offers a cutting-edge documentation creation and management system that makes it easy for superintendents and site safety officers to generate important construction documents in a fraction of the time it would take […]

What is Alt-Text and Why Does It Matter?

An open laptop displays the WordPress "add a page" site page as a person types to fill it in.

If you’re somewhat familiar with social media and digital marketing, you may have seen the option to “add alt-text” to photos. Platforms like Instagram, Twitter, LinkedIn, and Facebook all now include areas for you to add alt-text to images and GIFs.  Alt-text can also come in to play on your website, especially if you use […]

How Podcasting Can Help Your Business

pink and turquoise headphones

Podcasts are a great way to pass the time when you’re commuting to work, taking a walk, cleaning your house, or winding down before bed. Podcasts have gained popularity over the years because they allow us to fit bits of useful information or entertainment into our busy schedules with minimal effort. If your business isn’t […]

Tik Tok and Instagram Reels: Which Should Your Business Use?

Tik Tok and Instagram Reels: Which Should Your Business Use?

Video content is a highly effective tactic businesses use to engage audiences on social media. By adding short video clips on Tik Tok and Instagram Reels, companies have a unique way to share their products and services with their customers. The biggest question many business owners are asking is which platform is right for them. […]

New Tools to Market Your Business on Twitter

In 2020, many retailers noticed an increase in their e-commerce activity, thanks to the COVID-19 lockdown. E-commerce sales were around $861 billion, which is up 44% from 2019. It looks like shopping online will probably continue to be popular in the post-pandemic world; most consumers have become comfortable with purchasing their necessities online and have […]

How To Use Snapchat for Your Business

Snapchat

If you want to engage with Millennials or those in Generation Z, utilizing Snapchat as part of your social media marketing strategy may be useful for your business. Snapchat is great for targeting this younger demographic and can provide fantastic engagement with your audience.   Snapchat was launched in 2011 and is currently one of […]

Newsletter Dos and Don’ts

Newsletters are a great way to show your customers or community that your company recognizes what’s important to them. Email newsletters can also be used to provide potential customers with the resources and information they need to recognize your products and services as solutions to their problems. Is your company following best practices to create […]

Core Values at KWSM a digital marketing agency