Is TikTok Right For You?
We’ve all seen the viral dances or trendy hacks that TikTok has to offer, but this app is much more than a source of entertainment for teens and young adults. TikTok can be a useful marketing tool when approached properly. TikTok may not be the right platform for every business, but when it is, it can do […]
Why Instagram DMs Are Valuable For Your Small Business
Instagram has become the go-to platform for customers to get more information on products and services they’re interested in. It’s important to recognize the opportunity to make an impression, especially when it comes to direct messages on Instagram. Here are the top reasons why Instagram DMs are valuable for your small business. Opportunities for Conversions […]
Marketing Ideas We Can Take From the Music Industry
The music industry took a big hit in the last year. As cities shut down, so did concert venues and access to any live events. Even now, a full year post-shutdown, live concerts, tours, and shows haven’t quite made it back. In order to overcome the challenges of the pandemic, music professionals pivoted and turned […]
Why Your Business Should Have a Facebook Group
Since it began in 2004, Facebook has evolved into one of the more dominant social media platforms in the world. There are 2.80 billion active users on the platform;1.84 billion of those users visit the networking site daily. These days, creating a Facebook page for your business is a no-brainer, but have you thought about […]
Utilizing Facebook Stories for Your Business in 2021
Facebook launched its Stories feature back in 2016, hot on the heels of Instagram’s incredibly successful Stories launch. The feature is focused around Facebook’s in-app camera and can be used to share a short user-generated photo or video collection. So how is it relevant to your business today? Last year, Facebook Stories had over […]
How to Successfully Market Your Law Firm
Marketing your law firm in an ever-evolving digital landscape can be difficult if you don’t know where to start. It can also be a costly endeavor so it’s important to put your time and money where you’ll see results! Keep reading to learn how digital marketing can nurture leads that contribute to the success of […]
3 Reasons to Implement Marketing Automation
Marketing automation can be confusing when you’re not sure what it is or why you need it for your business. If you’ve experienced lower conversion rates or a drop-off in leads, marketing automation can help you improve these metrics. How? Through personalized messaging. Once you integrate an automation platform into your website, you begin collecting […]
What is the Difference Between Newsletters and E-Blasts?
Email marketing is a powerful tool your business can use to reach all members of your audience and help increase their desire to make a purchase. Emails allow you to send personal messages to your warmer audiences who are familiar with your business. Within email marketing, there are several types of emails that can help […]
Our Vice President of Strategy Celebrates 5 Years at KWSM
This month, we are celebrating the 5-Year Workiversary of our creative powerhouse and Vice President of Strategy, Jeff Soto. Jeff joined KWSM as the Managing Content Editor in our Orange County in 2016. His quick wit, leadership, and knack for innovative thinking made him the perfect candidate to begin leading our team’s strategic efforts, […]
How To Exclude My Company Website Traffic From My Website Analytics
When you review the Google Analytics data, you find that you have a great average session duration, a higher than normal pages per session, but there are very few conversions. You begin to do some research, and you may find that many of these site visitors are coming from the same city in which your […]
