Orange County Video Studio Day: Escalate Your Marketing Efforts
At KWSM, we’re all about finding creative, effective ways to tell your story. We’ve been in the industry long enough to know how incredibly impactful video can be when it comes to marketing your business. Video allows you to put a face to your brand, increase audience engagement, and create a deeper connection than simple […]
3 Design Tips for Increasing Landing Page Conversions
Landing pages can help you accomplish a variety of goals, from capturing leads to warming up potential customers and priming them for other marketing efforts further down the sales funnel. Regardless of its specific goal or call to action (CTAs), however, every landing page should do one thing extremely well: convince visitors to take one […]
Your Brand Has a Story – Here’s How to Tell It
Everyone has a story to be told. This is true for businesses, as well as people. As tempting as it may be to use marketing and social media to push the products or services your business offers, this is a waste of time. People tune in to your channels to listen to what you have […]
Creating a Brand Style Guide for Your Business
From your website to your social media channels, your business collateral, product packaging, and more, the way that you define how your brand appears to your consumers should feel consistent and recognizable everywhere. The most effective way to do this is to establish a brand style guide. It’s a rulebook that helps you define and […]
