Whether you’re crafting a blog, a new website landing page, a newsletter, or an ad, including a call to action should be an essential part of your content. A call to action is a prompt that explicitly tells the … Read More
A brand voice is what you say in your communications to your customers (think: your blogs, social media posts, newsletters, and what’s written on your website), but your brand tone is how you say it. It is something that is … Read More
A huge part of social media is the creative aspect, and when we think of “creative” we default to thinking about videos and photos. While these elements are important and should illustrate your product, service, or whatever else your brand … Read More
Stick to one thought per post. Write less, not more. Put the important stuff first. When writing content for social media, how you say it is just as important as what you say. Much of your audience probably has full time jobs that do not involve being on Facebook all day, so don’t give them long, confusing posts that require lots of time and concentration. Give them scan-able posts that they can learn something from, and get back to work!