How to Create a Loyal Community Online

Your message is important. Getting it to the right people on the right channel can help you build a loyal community online. These strong relationships, if cared for, will turn shoppers into your biggest supporters! Here are several ways to develop these lasting connections using your content marketing efforts.  Live and Showcase Your Values Customers […]

Chess, Not Checkers: How to Network Better on Linkedin

Best Networking Strategies on Linkedin For Businesses

Linkedin is a social networking platform that can be effective to businesses wanting to reach long term goals such as lead generation, brand awareness, and engagement. Let’s discuss how to network with impact to reach your business goals.    Stay on the Radar  Once your business has researched the right audience of those that seem […]

How To Choose The Right Social Media Platforms For Your Business

Due to the online landscape constantly changing, especially in the world of marketing, deciding which social media platforms to use to promote your business can be difficult. Trends come and go and even certain social media platforms have a shelf life such as Myspace. Myspace launched in 2004 and by 2006, it surpassed Google as […]

How Web Accessibility Helps Both Your Business and Your Visitors

May 19 is Global Accessibility Awareness Day (GAAD). As the world increasingly moves into the digital space for common everyday necessities, those that work in the digital space, including web designers and marketers, value the importance of web accessibility. In 2020, 14 million Americans had some type of visual impairment, and 37.5 million adults had […]

What Opportunities Do YouTube Shorts Create For Businesses?

What Opportunities Do YouTube Shorts Create For Businesses?

What Are YouTube Shorts? YouTube Shorts are YouTube’s response to the rise in popularity of short-form videos. Shorts launched in the US in March 2021, and those videos now reach 15 billion views daily. The Shorts feature allows users to capture, edit, add music, and add animated text for videos up to one minute in […]

Networking Basics Every Marketing Professional Should Know

A hand with a pen drawing connections between wooden disks that represent people in a network, a diagram to discuss basics of networking for marketing

In any business, you’ll find that networking plays a role. No matter the industry, businesses need networking to make sales, form necessary partnerships, and maintain healthy yearly growth. Though with the rise of online networking, what are best practices for modern networking? Be it online or in-person, networking groups and events can significantly influence your […]

How to A/B Test a Landing Page

students taking a test in a library as a metaphor for how to a-b test a landing page

A landing page is a key element in the success of a digital marketing campaign. Seeing as your website is the hub of all your marketing, your landing page is a central location you can direct users to to learn more information about your campaign and take action. Although the process sounds simple, it’s crucial […]

How to Leverage TikTok’s Algorithm for Your Business

TikTok has grown from 133 million users in 2018 to 1 billion users in 2021 according to Business of Apps. The platform is user-friendly, allowing you to easily scroll through the feed for hours. Many believed that TikTok was just a trend that would eventually fade similar to Vine. But surprisingly, we’ve seen TikTok is […]

5 Critical Elements to Include In Your Website Copy

Your website copy, be it a landing page, digital advert, or general services page, is your company’s digital first impression. Seeing as first impressions are the most important, you’ll want to ensure everything is in order. From highlighting the benefits of your product or service, to crafting impactful headers, subheaders and CTAs, there’s quite a […]

How to Avoid Common Pitfalls When Cause Marketing

In the last five years, belief-driven buying has become the new normal. Twenty years ago, brands were expected to stay out of social or moral conversations; consumers now make purchasing decisions based on brand names that align with their personal beliefs. With these considerations in mind, it makes sense that many businesses are aligning their […]

Core Values at KWSM a digital marketing agency