Case Study: Using Instagram to Connect with Your Target Audience
One thing that sets KWSM apart from other agencies is our ability to hone in on a client’s brand story, especially when it comes to social media. We have the ability to craft content on multiple social media channels that resonates with a client’s current audience and attracts new fans from the desired target audience […]
Top 4 Webinar Tips | Atlanta Businesses Keep Audiences Engaged During COVID-19
Now more than ever, we are in a digital-centric world. Businesses across all industries have been competing to deliver the most engaging content for a while now, but this has only increased since the rise of COVID-19. There is more pressure than ever for businesses to step up their digital game if they want to […]
3 Signs Your Business Needs Local SEO
Let’s face it, marketing budgets aren’t bottomless. Your company’s dollars are a limited resource, which is all the more reason to make every dollar count. Luckily, in 2020 and beyond, there are many cost-effective ways to elevate your marketing strategy, and one of these is SEO. You already have a website, so investing in a […]
3 Ways To Keep Your Content Interesting
When you’re planning your business’s social media content for months or years, it can sometimes feel like you’re stuck in a creative rut – always making the same types of posts and running in circles with repetitive content. How do you pull your social media content out of this cycle, to create new content that […]
Social Media: The Cornerstone of Any Digital Marketing Strategy
When you think of “digital marketing,” what’s the first thing that comes to mind? You may have thought of the most recent TV commercial you saw, but likely your answer encompassed social media. With each month that passes, social media becomes more prevalent and more essential for any business to utilize. Besides the fact […]
LinkedIn’s New “Stories” Feature
First came the Snapchat Stories, and then shortly after came the Instagram Stories and Facebook Stories. Now, we have LinkedIn Stories. This marks just one of several new LinkedIn features. LinkedIn Stories went live as a feature in the continued hopes to make the platform more user-friendly and allow the work-from-home world to feel slightly […]
Your Brand Has a Story – Here’s How to Tell It
Everyone has a story to be told. This is true for businesses, as well as people. As tempting as it may be to use marketing and social media to push the products or services your business offers, this is a waste of time. People tune in to your channels to listen to what you have […]
Virtual Networking Opportunities for Atlanta Business Owners
Networking during COVID-19 looks totally different from the traditional ways business owners are used to. With no public speaking events or conferences to attend, many professionals in Atlanta are struggling to find new, digital methods of getting their message out and forming the relationships they need in order to bring in business. Luckily, there […]
How KWSM’s CEO Learned to Lead
An effective leader’s impact continues to motivate and inspire those around them, even years into the future. Many companies today achieve greatness because of someone who influenced their leaders years before. For the past 10 years, KWSM has been piloted by our fearless leader and President/CEO, Katie Wagner. While many of us on the […]
How to Use Instagram Live Successfully
Since early March when the tangible effects of COVID-19 began to be felt across the world, I feel like every time I turn around, I’m getting a notification that a brand I follow is “going live.” It’s been a creative way to create the experiences audiences are seeking, by allowing them to stream from the […]
