“I Am a Leader” | Life Lessons from KWSM’s Leadership Program
Over the last three months, I was fortunate enough to take part in KWSM’s Leadership Program — a 12-week program led by KWSM CEO and President Katie Wagner, and designed to examine what constitutes great leadership, analyze members’ natural leadership styles, and take actionable steps towards improving our leadership skills. This program drastically changed […]
Holiday Digital Marketing Best Practices
November is here, and it marks the beginning of the holiday season. With so many holidays and National Days happening in the coming weeks, are you incorporating them into your marketing messaging? Doing so is an easy (and essential) way to connect with your target audience during this time of the year, even if your […]
Case Study: Using Instagram to Connect with Your Target Audience
One thing that sets KWSM apart from other agencies is our ability to hone in on a client’s brand story, especially when it comes to social media. We have the ability to craft content on multiple social media channels that resonates with a client’s current audience and attracts new fans from the desired target audience […]
Top 4 Webinar Tips | Atlanta Businesses Keep Audiences Engaged During COVID-19
Now more than ever, we are in a digital-centric world. Businesses across all industries have been competing to deliver the most engaging content for a while now, but this has only increased since the rise of COVID-19. There is more pressure than ever for businesses to step up their digital game if they want to […]
Virtual Networking Opportunities for Atlanta Business Owners
Networking during COVID-19 looks totally different from the traditional ways business owners are used to. With no public speaking events or conferences to attend, many professionals in Atlanta are struggling to find new, digital methods of getting their message out and forming the relationships they need in order to bring in business. Luckily, there […]
How KWSM’s CEO Learned to Lead
An effective leader’s impact continues to motivate and inspire those around them, even years into the future. Many companies today achieve greatness because of someone who influenced their leaders years before. For the past 10 years, KWSM has been piloted by our fearless leader and President/CEO, Katie Wagner. While many of us on the […]
How to Use Instagram Live Successfully
Since early March when the tangible effects of COVID-19 began to be felt across the world, I feel like every time I turn around, I’m getting a notification that a brand I follow is “going live.” It’s been a creative way to create the experiences audiences are seeking, by allowing them to stream from the […]
Atlanta Law Firms Use Webinars to Expand Their Reach as the Pandemic Continues
It has officially been more than 5 months since Atlanta businesses started closing their doors and shifted to working from home in the wake of COVID-19. Now, even as businesses reopen and employees begin to make their way back into the office, it’s clear that many things simply cannot go back to the way they […]
KWSM Atlanta Welcomes New Team Members!
KWSM has recently brought on four new members to our digital marketing team in Atlanta! We are incredibly fortunate to continue growing our team in the midst of COVID-19, and we look forward to serving more Atlanta businesses who are pivoting their marketing efforts amid the pandemic. In the last month, we have welcomed: […]
Digital Marketing Best Practices in a Changing World
In our society, things are changing constantly. With many businesses closing and reopening (and then closing again) due to COVID-19, the nationwide rise of the Black Lives Matter movement, the recent advertising boycott against Facebook, and so on, it has become abundantly clear that this is not the time for businesses to cling to whatever […]
