Do I Need a Mobile Website?

But a mobile website is more than just a traditional website that’s been re-sized. Mobile websites play a different role in your company’s marketing efforts. These days many traditional websites include flash animation, forms, links, etc… the regular desktop website is designed to engage the visitor for as long as possible.

Mobile websites tend to be more functional in nature. Since not all smart phones are created equal, mobile websites need to be rather simple, in order to perform best across all of them. For example, not all phones support animation, so a mobile website should not have any.

How to Use QR Codes as Part of Your Marketing Efforts

As with most things, ultra hip and cutting edge, QR codes originated in Japan. The QR (quick response) code is a powerful marketing tool that can direct customers to a special landing page on a mobile website. In a way, the QR code uses the same technology as a barcode that you’ll see on any […]

It's Good to be King…. er, Mayor

Just a friendly note from Foursquare alerting me that someone named ‘Kathi L’ is apparently getting to the gym more often than I am these days. And to add insult to injury, there are three smiling faces on my screen right under the banner ‘3 people are here.’ That’s right, they are working out right now, probably happily sweating through a Zumba or Body Pump class.

Yelp Elite!

I’ve been reviewing like crazy for the last 4 or 5 months, but I finally did it. I was selected to be Yelp Elite. If you don’t know, Yelp Elite is basically just a badge that they put on your profile that says you are Elite ’10, or Elite ’11 depending on the year you […]

Does Social Media Need PR or Does PR Need Social Media?

If social media is the new hotness does that make PR old and busted?  The relationship between PR and social media is interesting because it’s a combination of best friends who want to hang out together but are also competing for the same position on the team. However, one of the two has to be […]

Do You Need a Business Blog?

*Note: For our latest information on blogging, please click here! Business and personal blogs are totally different.  The business blog is an extension of your website and your corporate culture.   I know, you’re a small business with just a couple employees or even just you, the owner, but your business still has a culture and personality. […]

Do You Yelp?

Yes, I do. Thanks for asking. In fact, I don’t go anywhere new without checking it out on Yelp first… or Yelping, as I like to call it. It has saved me from a lot of bad places and has also led me to some of the best restaurants I have ever eaten at.

You Like Me! Don’t You?

What do you think? Are we too liberal with our ‘likes’? Have we diluted the pool of fans to the point that a ‘like’ doesn’t mean anything anymore? And – perhaps most importantly – as professionals trying to use Facebook to grow our businesses, are we wasting our time trying to market to a community who may have ‘opted-in’ but perhaps doesn’t care?

Social Media is (Most of the Time) Social!

‘You were just tagged in a photo’. It’s one of my most exciting and nerve-racking updates I get. On one hand, I am excited to see a picture of what I was doing, but on the other hand, a little nervous about how that picture looks!

Setting Resolutions You Can Reach!

Goals come in all shapes and sizes, but the most popular ones are losing weight, working out more, spending more time with friends and family, getting organized, and sticking to a budget. Those are all achievable goals, so why do so many of us fail? Why do we make the same promises to ourselves every year, and never fulfill them? The biggest reason is that most of us don’t understand how to use our own minds to help us get what we want.

Core Values at KWSM a digital marketing agency