Email Marketing: The Basics

Reaching a targeted or selected audience for your brand or product is crucial!  Facebook, Twitter, Pinterest and LinkedIn have been in the hot seat for quite some time and are all good ways of branching out to prospective clients and customers.  Marketers and businesses are bombarding customers with Facebook ads, tweets, linked in pages and […]

Pinterest Pins Work Better than Facebook Posts for Products

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

Social Media and You

Social media has blossomed from its early origins of sites like Xanga and Myspace to a more relevant marketing phenomenon.   Businesses and marketers have endless tools at their fingertips that facilitate nationwide and even global recognition.  Social media has leaped across borders, has united societies and has brought a whole new x factor to marketing.  […]

Pinterest Best Practices for Businesses

Recently, Pinterest claimed the spot as the world’s third most popular social media site. Pinterest is an online visual bulletin board, where you can “pin” up pictures of just about anything.  You can categorize your pins into different boards, and “repin” other people’s material (much like the reblogging feature from Tumblr). Pinterest is a great visual […]

Last Minute Timeline Tips

It’s here, it’s here! In an hour, Facebook, if true to their word, will be rolling out the new Timelines to all brand pages. Is your page prepared for all the changes yet? We made the switch early and have had ample time to configure and play around with the new layout and settings, so […]

Katie Wagner Social Media is Hiring!

We are expanding the KWSM team – could you be a good fit? We’re looking for someone who is currently working as a journalist. If you are a professional storyteller – radio, TV, print, or online – and are interested in putting those skills to work in the world of social media, we’d like to talk. […]

3 Ways to Use Twitter for Business

Twitter can be an extremely useful tool for marketing your business.  It is by far the most underused and misused social media platform there is based on the amount of impact you can have.  There are so many different and unique ways to use it for business, I could make a list as long as […]

Where Do You Find Content?

There is an abundance of information and content floating around in the internet, but the question is, what is the best? Surely, we all don’t have time to go aimlessly searching for good articles, links, facts and information everyday to find something to populate our social media content. Here are some ways that can help […]

4 Ways to Get More Fans on Your Business Facebook Page

The number one question I am asked about Facebook is: ‘How do I get more people to ‘like’ my Business Page?’ Let me start by saying that although we all like to be popular, the number of fans is not the most important thing. Building a community of quality fans who engage with you online […]

Core Values at KWSM a digital marketing agency