Three New Facebook Features

Is it just me, or does Facebook always inconspicuously roll out their smaller-scale features, with very little official announcements? Most of the time, I unwittingly discover a new feature when I stumble upon it on one of my clients’ pages. Sometimes, they don’t  even appear on all of them! It’s frustrating, but what can you […]

How To Enhance Your Facebook Content

As most of the social media veterans know, your content is the utmost important thing pertaining to your business in terms of being online.  As a rule of thumb your content should be relevant, creative and engaging. The first two, relevancy and creativity, are easy to conquer, but engaging content becomes a bit trickier to […]

Facebook's Tab Engagement Fails

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

Don't Be Discouraged!

If there’s one piece of advice that I could give business owners regarding social media, it is to not be discouraged. When you first start your business, chances are people aren’t busting down your doors and begging for your product or service. Customers and sales trickle in slowly, then gain momentum after time.  This is […]

Are You Using Social Media Right?

As with any sort of social interaction there are do’s and don’ts.  There is a right way and a wrong way.  There is formal and informal.  And in social media there is such thing as a faux pas.  As for the bigger picture, what is the acceptable behavior and how do you conduct your business […]

Social Media Misconceptions

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

A Little Automation Doesn't Hurt (sometimes)

How do you stay active on Twitter without signing your soul away to the little blue bird (or the fail whale, in my case)? Things on Twitter move fast, to say the least, and the lifetime of a tweet is exceedingly short. Being on Twitter constantly isn’t possible, because face it, when was the last time you […]

Posting Content to StumbleUpon

Everyone wants to get their content found on social media.  We go through rigorous and tedious processes to use SEO to help optimize our websites, our blogs, pictures, everything.  Attaching key words, indexing, writing pristine descriptions and making catchy titles all so that Google picks up your content.  What if I told you there was […]

Facebook Announces Integrations with WordPress Blog Posts

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

Customer Service on Social Media – What NOT to Do

Remember my episode with Birchbox several months ago? Fortunately, Birchbox graciously reached out to me and we resolved the issue, but today my  social media customer service (or lackthereof) saga continues, this time with an up-and-coming company called Everlane. Everlane touts to “create the finest luxury accessories and essentials under $100”, attributing their affordable prices to […]

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