Should You Be Worried About the New Facebook Newsfeed?
Facebook unveiled its latest version of the Newsfeed last week, promising its users a better, more beautiful interface. The Newsfeed is the core of our Facebook experience; it’s the first page we see when we log in, and where we spend most of our time scrolling through, interacting with and digesting bits and pieces […]
What's Better a Like or a Share?
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
Creating Effective Ads on Facebook
With approximately 1 billion active monthly users on Facebook, it can be a great place to advertise your product or service. Facebook has made available a number of ways to advertise, including: Facebook Ads, Sponsored Stories, Promoted Posts, Sponsored Apps, Event Sponsorship, and Sponsored results. I will be focusing on Facebook Ads; specifically ads that […]
Know Thyself: The Importance of Brand Consistency On Social Media
Everyone has different parts of themselves that are showcased in different areas. I’m sure your “party self” and your “I’m in a business meeting self” are two different types of people (unless you work for a party company). While personality diversity is a great tool for being a functional human, it isn’t great for a […]
Marketing Events On Social Media
If you are looking for a new way to promote your events – beyond fliers and print advertising – you should consider using social media. Social Media is a reliable, inexpensive and effective way to get the word out about events. But HOW do you successfully promote an event on Social Media? Here is a […]
Social Media In The Past Year – A Nielsen Overview
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
Short and Sweet on Social Media
As business owners, you want to make sure that potential customers know a lot about your business. But using more words isn’t the best way to do so. Apply the phrase ‘less is more’ to your writing tactics on Social Media. Your company’s online presence serves as a credibility piece and the way your audience perceives […]
Twitter Chat Best Practices
We’ve already talked about how to use Twitter chats to build more relationships and increase your visibility on Twitter. Now, let’s discuss more strategies on how to optimize your Twitter chat experiences. Use a Tool: My favorite program to use for Twitter chats is TweetChat.com, a web-based program designed to make it easier for people […]
A Pinterestingly Useful Feature
Have you heard Pinterest’s Secret Boards – one of the most pinteresting new features on social media? Pinterest introduced these Secret Boards during the holidays as a way to pin gift ideas away from the prying eyes of the gift-recipients. The creator of the Secret Board can invite those that he or she wants to […]
Hashonomy 101 – Hashtag Strategy
Using a hashtag to differentiate your brand can be an extremely powerful tool. Hashtagging is very popular on social media sites such as Twitter, Instagram and LinkedIn. However, many businesses still don’t grasp the concept of a ‘hashtag’ or how to use one properly. With an understanding of hashtags, you can increase your social media […]
