Managing Your LinkedIn Connections
How many times have you either misplaced a business card, or looked at an old business card and forgot why you spoke to that person? When managing your business contacts, you need a system, otherwise it’s easy to lose track of what you are doing. LinkedIn is a powerful tool business owners should be using […]
Twitter Turns 7!
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
15 Social Media Best Practices
Being active on social media isn’t just about sharing content and responding to comments. Sometimes, what you do outside of your social media channels can greatly increase your social media success. Here are 15 tips to help support and promote your Social Media efforts: Include social media links in your email signature. This will make sure […]
Why You Should Start Your Own LinkedIn Group
Groups are powerful tools for networking within LinkedIn, but have you ever thought about taking it a step further and starting your own LinkedIn group? Here are my top five reasons why you should create your own group on LinkedIn: 1. You can be a thought leader: You’re already an expert in your field, so […]
The Importance of Diversifying Your Content on Social Media
Social media is a multi-faceted, ultra-engaging medium for communication. As a business, you’d be crazy not to take advantage of it when communicating with existing or potential clients and customers. Many businesses are already utilizing social media, but not all of them are utilizing it well. Simply typing out a status update is not going […]
5 Ways to Use Social Media in Your Job Search
With social media becoming more embedded in our everyday lives there is no reason job seekers should not take advantage of it to propel their careers. By using social media in the job search, job seekers can achieve a well-rounded view of the jobs and companies they are applying to, and make more informed decisions […]
Stop Cold Calling and Start Networking
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
6 Simple Steps to Rock Your Next Blog Post
Blogging is a way to establish your brand and educate potential customers online. Here are some tips to help with writing a good blog post: 1. Choose a topic Decide on a topic that you are passionate and educated about. You want your readers to be enticed and informed. Also, it’s best not to select […]
Creating Compelling Videos
Using video is a great way to engage your audience, build your brand and attract new fans online. Case in point: Did you know that YouTube reels in over 800 million unique visitors and combined, they watch over 4 billion hours of video every month? Fans are constantly looking for more ways to engage with […]
Building A Reputation for Your Business in 140 Characters or Less
Unless you’ve been living under a rock, you’ve probably heard of Twitter. It is perhaps one of the most useful social media tools for a business as it allows your company to take on a persona and interact with customers in real time. Facebook does this to an extent as well, but the 140 character […]
