How to Make Awesome Photo Content

You’ve heard us say it again and again: Visual content is king. Who doesn’t like seeing a beautiful photo or a cleverly designed infographic? The fact is, in a Facebook feed, a picture will always catch more eyes than a simple text status update. So you’ve got your camera leashed to your wrist and you’re […]

Haters and Hecklers: Responding to Negative Commentary on Social Media

Remember Statler and Waldorf from the Muppet Show? They were the old guys who always had something negative to say about whatever was going on. As hilarious as they are as Muppets, real-life haters and hecklers can be difficult to deal with – especially on a forum as public as social media. Before typing out […]

Creating an Online Network

Everyone wants to get more fans, followers, subscribers and connections for their business.   How do you do that?  The key is to start small, and grow from there.  Here’s how to take the first step toward growing your online network. Identify your offline network, and create it online. It’s a pretty simple concept; yet very […]

Twitter Scares CNN President

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the curent issues and trends so that your social media presence stays relevant. Using social media is one […]

Social Media for Real Estate

Real Estate Agents have the luxury of using social channels to market their business online in a customized way. Before you begin, you must ask yourself what is it that you do, define your target audience, and how you plan on communicating with them.  Once you have done these things, here are some tips for doing […]

Need Social Media Inspiration?

  If find that you’ve hit a plateau with your social media channels and that you need some inspiration, here’s a tip: go look at your competitors’ channels! It’s not cheating or snooping, because well, it’s all public, and it’s a great way jog your inspiration and help kick your mind into different gears so […]

Giving Your Event a Boost With Social Media

Whether it’s a corporate party or a wedding, planning an event can seem like a daunting task. You may even develop a case of EPSD (Event Planning Stress Disorder). Fear not, social media is here to help give your event a boost! While Twitter, Facebook and Instagram can’t plan the event for you (yet!), here […]

3 Social Media Content Ideas for Hotels

Hotels offer an incredible opportunity for engaging your guests on social media.  However, figuring out what to post can be a struggle! Here are three real examples for inspiring your content creation!   Relate Content to Current Events One of my most favorite hotels to stay is Hotel Indigo in Downtown San Diego.  As it […]

The Facebook Logo Gets An Update

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the curent issues and trends so that your social media presence stays relevant. Using social media is one […]

There’s More to Blogging than Writing

So you’ve written your blog post and published it. Phew, that was a lot of work, right? We know it takes a lot of effort to write a blog post, but unfortunately, if that’s all your blogging protocol consists of, then it’s not enough. Blogging is a lot more than just the writing aspect. If […]

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