5 Tips to Make a Compelling Social Media Video

Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching videos online has increased by 80 percent. By 2019, internet video traffic will account for 80 percent of ALL consumer Internet traffic! Making a compelling video for social media is different from making more general […]

How a Service-Based Company Can Use Social Media

How a Service-Based Company Can Use Social Media

We all know the importance of having a social media presence. As a business, social media can provide an opportunity to showcase your products and offer an authentic look inside your company. Social media is not as intuitive for service-based companies. Since you are not selling a product, it is not as easy to come […]

How to Plan A Social Strategy For 2019

It's time to get your tools together and start planning for 2019

When it comes to social media and digital marketing, you always have to stay ahead. As we enter the last weeks of 2018, it’s time to start looking ahead to 2019. To look forward, you have to begin with what you’ve done. Once you’ve analyzed your successes and failures from 2018, your next question should […]

What is a UTM?

What is a UTM?

UTM stands for “Urchin Tracking Module.” It is a code that you place at the END of your URL. The purpose of the UTM is to track the source from where people clicked on your URL. If you use it correctly, you can parse your Google Analytics data to start determining which places, creatives, and […]

Best Practices For Choosing A Blog Hero Image

When sharing your blog online, the image you choose makes a big difference in the performance of that blog. In general, adding an image to your blog post can help generate 2.3x more social engagement than your usual plain-text updates. Choosing the right hero image will massively boost the traffic you see on your blog. […]

Core Values at KWSM a digital marketing agency