How to Get Started with Google Analytics
Your website is great for getting information about your business to your audience, but did you know that you can track more than just how many people are visiting your website? Through Google Analytics (also referred to as “GA”), you can accumulate data that will allow you to get to know your audience even better. […]
3 Most Important Metrics to Track For Google Analytics Beginners
Google Analytics is widely used among businesses and has often been hailed as the best, free tool to track website behavior. However, if you are not very familiar with website analytics, the platform can be quite daunting – it is full of jargon, has an overwhelming amount of data, and is difficult to understand. You […]
3 Creative Ways to Use Facebook Events as a Business
As a business, utilizing Facebook is a great way to connect with your fans. Whether you use it to showcase your expertise to your clients and prospects, generate new business through Facebook Ads, or simply bring together your team – the platform has many different tools and features to make connecting with people you care […]
How to Make a Contact Form That Converts
When creating a website or landing page, you will most likely have a contact form somewhere on your page. This form gives anonymous prospects the ability to leave behind their contact information, so someone from your company can reach out and start the relationship. The website visitor goes into an evaluation process to determine if […]
How To Involve Your Employees in Your Social Media Efforts
Encouraging your employees to be involved with your social media channels is a strategic approach to get that networking effect and grow your reach. If they decide to share or comment on your company’s posts, it is likely that their friends will see the posts as well. This is an easy way to get in […]
Get More Video Views With YouTube SEO
Did you know that people upload 300 hours of video every minute? With this amount of new video, it is becoming increasingly more difficult for businesses to make their videos stand out. But there is a way to push your YouTube videos in front of more people: by optimizing them for search engines. When people […]
How Do I Share My Google Analytics Account?
At KWSM: a digital marketing agency, in order for us to develop comprehensive marketing strategies, we need to assess what is and isn’t working before we start working with a client. The best way to do that is to take a dive into the Google Analytics. This will allow us to research our clients’ current […]
The Difference Between Your Logo & Your Social Media Profile Photo
As a business, it is essential to have streamlined branding across all of your social media channels. Not only does this help with your brand recognition, but it also makes it easier for people to find you in their search. You may have consistency across other aspects of your digital marketing like using the same […]
How To Keep Your Social Media Going While You Are On Vacation
When you are planning a vacation or time off, you may be wondering how you are going to keep your social media marketing up and running without you being there. Many business owners will just neglect their social media marketing for the 2 weeks while they are away. They figure, if they are not around […]
Content Marketing: Why a B2B Company Should Outsource It
It is very likely you have heard about content marketing and why it is crucial for your B2B business. Unlike other forms of digital marketing, content marketing anticipates and meets an existing customer need, providing information to add value as opposed to creating demand for a new need that may not bet there yet. What […]
