When is the Best Time to Post on Social Media?
Everyone is always looking for the answer to the age-old question, “When is the Best Time to Post on Social Media?” Generally, people tend to be more active at common times in the morning and evening on popular social channels. However, a recent social report is showing a 2020 trend you should be aware of. […]
KWSM Mentorship Program: Email Marketing
As an agency, we pride ourselves in having a team of people who constantly want to learn and grow in our careers. In order to provide fresh ideas to our clients, we challenge ourselves to think outside of the box. Pushing the boundaries in this way can only be done by learning from each other. […]
Effective Marketing Alternatives for Businesses During the COVID-19 Pandemic
With the widespread coronavirus outbreak sweeping the globe, the impact of this pandemic is not only affecting the health of billions of people but also the viability of many businesses. As the push for social distancing increases, we’ve seen the cancellation of trade shows, networking events, and other business events where large groups would typically […]
In The News: Facebook Tests VR Social Platform, YouTube Adjusts Ads Ban on Coronavirus Videos, and Twitter Expands Hate Speech Policies
Virtual conversations may be the staple in the near future. This week, social media platforms are taking a turn into virtual reality and implementing quality and truthful online discussions. Facebook’s new Horizons VR platform may be the new hangout spot, while YouTube and Twitter make efforts to keep conversations going in light of the coronavirus […]
How to Run an Ad on Pinterest
Advertising on Pinterest works well for many brands. The platform itself is built on inspiration. Giving users the option to purchase what they see is a no brainer. A large portion of pinners even say content from brands is more useful than other types of content on the platform. Thinking about running Pinterest ads but […]
How To Craft A Landing Page That Converts
This year, KWSM launched its very own internal mentorship program where team members have the opportunity to mentor or be a mentee for a particular area of digital marketing. For this inaugural go round, I chose to be a student of web development, with a focus on creating a high-converting landing page. I have a […]
KWSM Mentorship Program: Designing Landing Pages That Convert
At KWSM, we have a mentorship program that allows team members to learn from each other. I was paired up with Princess Ruff, a Digital Marketing Strategist at KWSM Atlanta, who wanted to learn about how to make website landing pages that convert. As her mentor, I took the skills and experience of our team […]
In the News: Twitter Introduces Fleets Feature, Instagram Borrows from TikTok, and Facebook Updates Messenger for iOS
While most marketing is meant to make a long-term impression, Twitter is introducing a concept that feels a bit Snapchatty. Meanwhile, Instagram may be finding inspiration in another platform, and Facebook gives Messenger a back-end facelift. Here are this week’s trending stories in social media. Twitter Introduces the Fleets Feature Twitter is joining the […]
How Often Should I Tweet?
Whether you’re new to social media or a seasoned veteran, you’ve probably asked yourself, “how often should I be tweeting?” It’s a common question many people ask. The truth is, it can vary. Some companies tweet five times a day, while others tweet 50 times a day. It’s all dependent on your audience and your […]
Analytics 101: How KWSM’s Web Project Manager Uses Google Analytics
No matter which role you have in your organization, there is going to be valuable information hidden inside of Google Analytics for you. At KWSM: a digital marketing agency, we usually have our Content Editors and Digital Marketing Strategists analyzing Google Analytics for our clients. Each month our clients receive a report that is filled […]
