What is the Difference Between Newsletters and E-Blasts?

What is the Difference Between Newsletters and E-Blasts?

Email marketing is a powerful tool your business can use to reach all members of your audience and help increase their desire to make a purchase. Emails allow you to send personal messages to your warmer audiences who are familiar with your business. Within email marketing, there are several types of emails that can help […]

Our Vice President of Strategy Celebrates 5 Years at KWSM

This month, we are celebrating the 5-Year Workiversary of our creative powerhouse and Vice President of Strategy, Jeff Soto.   Jeff joined KWSM as the Managing Content Editor in our Orange County in 2016. His quick wit, leadership, and knack for innovative thinking made him the perfect candidate to begin leading our team’s strategic efforts, […]

How To Exclude My Company Website Traffic From My Website Analytics

How To Exclude My Company Website Traffic From My Website Analytics

When you review the Google Analytics data, you find that you have a great average session duration, a higher than normal pages per session, but there are very few conversions. You begin to do some research, and you may find that many of these site visitors are coming from the same city in which your […]

How To Drive More Traffic to Your Older Blog Posts 

Typically, when people have questions, they’ll turn to the internet to find answers. This is a great opportunity for your website to attract searchers by posting blogs that are indexed in search results. Having a successful blog will help to increase your credibility and generate more website visits and online leads. A blog will continue […]

How to Use Pinterest to Drive Traffic to Your Blog

You’ve spent a lot of time and effort creating an amazing blog post for your business and recently published it on your website. But, your work isn’t over yet. To reel in new views, you’ll want to promote your blog on your businesses’ social media channels.   If you have a Pinterest page, you may […]

Back To Basics: How KWSM More Than Doubled Lead Volume for Gadzoom, Inc.

KWSM More Than Doubled Lead Volume

Gadzoom has been revolutionizing the way companies and contractors approach construction documentation since 2011. With a construction industry veteran at its helm, Gadzoom offers a cutting-edge documentation creation and management system that makes it easy for superintendents and site safety officers to generate important construction documents in a fraction of the time it would take […]

How Podcasting Can Help Your Business

pink and turquoise headphones

Podcasts are a great way to pass the time when you’re commuting to work, taking a walk, cleaning your house, or winding down before bed. Podcasts have gained popularity over the years because they allow us to fit bits of useful information or entertainment into our busy schedules with minimal effort. If your business isn’t […]

What is Alt-Text and Why Does It Matter?

An open laptop displays the WordPress "add a page" site page as a person types to fill it in.

If you’re somewhat familiar with social media and digital marketing, you may have seen the option to “add alt-text” to photos. Platforms like Instagram, Twitter, LinkedIn, and Facebook all now include areas for you to add alt-text to images and GIFs.  Alt-text can also come in to play on your website, especially if you use […]

Tik Tok and Instagram Reels: Which Should Your Business Use?

Tik Tok and Instagram Reels: Which Should Your Business Use?

Video content is a highly effective tactic businesses use to engage audiences on social media. By adding short video clips on Tik Tok and Instagram Reels, companies have a unique way to share their products and services with their customers. The biggest question many business owners are asking is which platform is right for them. […]

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