4 Common Digital Marketing Mistakes Your San Diego Business Is Making
If it seems like digital marketing technology and its usage are continually growing and diversifying, that’s because they are! Digital marketing spend will reach $146 billion by 2023, increasing at a 9% compound annual growth rate. And it’s no wonder why: the ability to use the right tools to carefully target your ideal audience with […]
How To Choose the Best Social Media Channels to Market Your San Diego Business
San Diego has a growing population of nearly 1.5 million residents, the majority of whom are under the age of 60. What does this mean for San Diego business owners? Not only do you have a growing number of potential customers in Gen X, Z, and Millennials, but the tools and opportunities available to you […]
7 Local SEO Tips to Put Your San Diego Business On the Map
Local search is a powerful tool for small businesses, and your San Diego business is no exception. Because 80% of consumers use local search to find information, optimizing your business for local SEO is critical to remain relevant. But what is local search, and how can you make sure you’re optimizing it? Local search, or […]
4 Digital Marketing Trends Hotter Than the San Diego Heatwave
As the late summer heatwave continues in San Diego, businesses that are conducting operations outdoors amid the coronavirus pandemic are facing challenging and unprecedented times. Local businesses are feeling the heat- literally, with triple-digit temperatures- and to maintain profits during the worst economic downturn since the Great Depression. If you’re a local business owner, you […]
Data & Marketing – An Unstoppable Combination
Data- we’ve all heard the term, and there is a high likelihood that you’ve dealt with data and numbers in some capacity throughout your life. In our world, data for consumer behavior is incredibly valuable. In fact, in 2017, data surpassed oil in value. Let that sink in. Data and the meaning behind it […]
4 Eco-Friendly Digital Marketing Hacks for San Diego Businesses
San Diego is well known as one of the most environmentally conscious cities in the United States. There are more solar installations in San Diego than any other city in California, and the city plans to run on 100% renewable energy by 2035. While 2020 hasn’t exactly been a trip to the beach for local […]
Good News for San Diego Businesses Struggling Amid COVID-19
With the highest unemployment rates since the Great Depression, 2020 has been a difficult year for businesses in San Diego and elsewhere. While some have managed to stay afloat with the help of federal aid programs, revenue limitations disqualified many others, leaving them to find alternative revenue streams to maintain business operations while creating ways […]