Content Marketing

By taking a brand journalism approach to content marketing, companies can distinguish themselves and create a deeper connection with their target audience. This approach entails humanizing brands by telling the story behind them. This more engaging, valuable, and authentic content … Read More

What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it?  We’ll answer the second question first. If you’re trying to grow your brand, increase sales, … Read More

Updated on May 4th, 2023: This post was originally published September 23rd, 2014 and has been revamped and updated for accuracy and comprehensiveness.   Have you uploaded some great content to YouTube, only to see a few unsightly thumbnails to … Read More

PR and Marketing go hand-in-hand. Recently, I was able to teach PR skills to a teammate and flex my digital marketing muscles through KWSM’s Mentorship Program. KWSM’s Mentorship Program Here at KWSM, we believe you should never stop learning. Our … Read More

As a business owner or operator, you’ve likely changed many business practices over the last few years – whether that’s streamlining inefficiencies or adopting a hybrid/remote work environment.  The marketing landscape has changed in that time, and for businesses looking … Read More

Although social media has had a short life, it’s safe to say that it has completely changed the way that people interact with each other all around the world today. World Social Media Day comes each year on June 30th … Read More

If you’re having trouble growing your social media presence, you may want to consider adding influencers to your marketing strategy. Influencers are a great way to help you get the word out and increase brand awareness. Influencer marketing is a type … Read More

Styles and trends change by the week, whether it be shoes, clothes, or social media content. As a marketer and graphic designer, it’s crucial to stay on top of modern requisites. What’s surprising is that most graphic design tips are … Read More

Digital marketing is the most essential tool in the modern business world. If you are not utilizing digital marketing strategies, then you are depriving your business of a streamlined avenue for acquiring consistent leads. But it’s more than posting promotions … Read More

When starting your own business, networking is crucial to help you grow as it can provide you with business opportunities you might not be able to find on your own. Your network has the potential to provide you with insight … Read More