How Do You Change a Facebook Video Thumbnail?
By now, we all know that content is king – and if you didn’t know, here’s a great blog explaining the merits of killer content in marketing, and that the king of content is video. According to Google, almost 50 percent of internet users look for videos related to a product or service before visiting […]
How to Become an Influencer on Social Media
You’re scrolling down your feed, and you notice that someone you are following is advertising a new product that a company sent them. You are probably wondering… how did they become an influencer, and what would I have to do to become one? Influencers are the celebrities of social media. If you aspire to be […]
How To Boost Website Conversions
There are approximately 4,083,105,000 Internet users searching the world wide web daily. What are you doing to not only attract your audience to your website but convert them? While there are several ways to increase website conversions, here are seven to get you on the right track. Optimize Your Site for Mobile Devices We […]
How to Create An Effective Instagram Caption
Not all Instagram captions are created equal, the best captions connect followers with the content and make your content and brand more relatable. Creating a good Instagram caption isn’t always easy and can get a little boring and repetitive! If you find yourself with Instagram caption writer’s block we have some ideas to help! […]
Inside KWSM: How to Achieve Functional Health with Dr. Vince DiSaia
One of the bonuses beyond our salaries and benefits package working at KWSM: a digital marketing agency is the quarterly professional and personal development sessions we have. Dr. Vince DiSaia, DC, founder and clinic director of Momentum Functional Health was KWSM’s third-quarter guest speaker, and he did not disappoint in bringing us some insight into […]
How to Use Video on Your Social Media Channels
Last week, we spoke about how Social Video Marketing helps you grow your social media and in turn, your business. It would be only fair to share some of the most popular channels for posting video content and increasing engagement. LinkedIn LinkedIn is one of the fastest-growing social networks and the most popular […]
Twitter Crashes, LinkedIn Expands, and Pinterest Helps a Princess
How should advertisers be utilizing social media? Do you use more than one platform? LinkedIn rolled out new updates this month that might make it easier for marketing, while Pinterest plays a big role in life moments. Twitter Crashes, Again! Can’t seem to log into your twitter account? You’re not the only one! On August […]
Instagram Stories or Instagram Feed: Which is Best For Your Business?
You hear it all the time, “Instagram Stories are better than your Instagram feed” or “The Instagram feed is better than your Instagram stories.” Which is it? Even though you might have a favorite, there is no true right or wrong answer. Choosing the way to showcase your business really depends on your goals. Both […]
My Facebook Ads Aren’t Converting, What am I Doing Wrong?
Social media advertising has changed the game–literally. Creating ads today doesn’t require thousands of dollars for distribution through magazines and TV. You can get in front of potential customers right where they spend the majority of their time–social media channels. A good Facebook ad campaign can help you increase brand awareness and reach more consumers, […]
Mastering Self Promo | Social Media Help Desk Episode 72
Self-promotion can be powerful, but if you’re not careful, it can become boastful. This week on the Social Media Help Desk, I sat down with our host Jeff Soto and my co-panelist Ivana Hermida, to discuss the latest social media news, how to best utilize your video content for social media, and how real estate […]
