Should You Post the Same Content on Multiple Social Media Platforms?
The funniest story in the world loses its luster after you’ve heard it a half a dozen times. Once we know the punchline, we typically tune out because we know what’s coming next. When it comes to social media, your audience could be having the same reaction to your content if you are duplicating your […]
How KWSM Works to be Uncommonly Organized
Our team at KWSM: a digital marketing agency works to help brands express themselves through great content, authentic social media, and compelling websites. We manage hundreds of brands each year and share stories of success across a variety of industries by being uncommonly organized. We know what you may be thinking. How does anything […]
4 Things I Learned As A Digital Marketing Intern at KWSM
When I accepted an internship at KWSM: a digital marketing agency last spring, I diverged from the path that many of my fellow journalism classmates took by not working at a TV station, radio station, or newspaper. I took it because I was intrigued by the world of social media marketing and because I wanted […]
How to Network on Social Media
Traditionally, when you think of networking, you think of a professional environment and attendees personally exchanging business cards and information. Men and women in their business professional attire and pitching their well-crafted elevator speeches. Those still exist, but now you can network from the comfort of your own home in your pajamas. The invention of […]
Facebook, YouTube, and Pinterest Want to Make Social Media a Safe Space
Social media is becoming safer for users each and every week. In efforts to improve self-esteem and manage harmful content; Facebook, YouTube, and Pinterest are testing new features and announcing new updates and improvements. Facebook Considers Hiding Users’ Like Count In July, an Instagram test started hiding the like count on photos. Now, there is […]
How Do I Determine Who to Connect With on LinkedIn
Hi ____, I’d like to join your LinkedIn network. We have all received e-mail notifications like this, but how do you decide if you want to accept this invitation or not? There are many factors to consider when choosing to accept or decline this invitation, but the first thing to consider is how many […]
How to Find Your Target Audience on Instagram
Finding your target audience is one of those marketing phrases that is often easier said than done. That’s because your audience will change over the years. As your business evolves, so will your audience. Thankfully, Instagram includes multiple features that make finding and engaging with your community easier. Know Who You Want to Reach With […]
How to Tweak Your Instagram Aesthetic for Fall but Still Stay on Brand
Fall is almost here! Fall is a great time for all kinds of businesses and brands, and it is one of the most popular seasons of the year! Incorporating fall into your Instagram aesthetic, whether you choose a full-on campaign or something smaller, is a great way to join the conversation and engage your audience. […]
How to Create Relevant Hashtags
Hashtags are an important tool across many social media channels. If you get them right, you will increase your reach and engage more followers. They seem pretty easy to use, right? Not necessarily. We get questions all the time asking how can we create the right hashtag for a given brand. It’s a simple answer: […]
Fall Back into Everyday Life with Pinterest
Need a better way to communicate? What about a better way to listen to music? How about knowing the right content to pin during the fall? This week, Facebook, Pinterest, and YouTube have released new information and features to answer some of these questions. Share Your Screen on the Go with Messenger Have you ever […]
