How A Brand Journalism Case Study Approach Drives Leads

A brand journalist working for a client, a shining example of the benefits that this brand journalism case study illustrates.

To generate leads, you must generate interest, which is easier said than done.  One of the best ways to create interest is through a content marketing strategy known as brand journalism. Brand journalism is an approach that incorporates characteristics of traditional news media to align content with the customer’s experience while maintaining objectivity and integrity, […]

A Brand Journalism Case Study: How this Approach Benefits Content Marketing

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By taking a brand journalism approach to content marketing, companies can distinguish themselves and create a deeper connection with their target audience. This approach entails humanizing brands by telling the story behind them. This more engaging, valuable, and authentic content helps businesses realize greater success. A brand journalism case study is a great way to […]

Case Study: Using Instagram to Connect with Your Target Audience

One thing that sets KWSM apart from other agencies is our ability to hone in on a client’s brand story, especially when it comes to social media. We have the ability to craft content on multiple social media channels that resonates with a client’s current audience and attracts new fans from the desired target audience […]

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