What are Calls to Action and Why do They Matter?

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Whether you’re crafting a blog, a new website landing page, a newsletter, or an ad, including a call to action should be an essential part of your content.   A call to action is a prompt that explicitly tells the … Read More

Three Keys To An Effective Call To Action

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Businesses want their ads and social media content to stand out but often have trouble with the first step: Getting someone to click. There’s very little point to spending hours on your content if nobody is looking at it, right? … Read More

How To Build A Landing Page That Converts

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As much as we love the back end analytics of advertising campaigns – the CPCs and CPMs of the world – it all boils down to one thing: revenue. Is your campaign generating the impact that your business wants it … Read More