San Diego: How Is Your Business Marketing Online During COVID-19?
As the world has come to an abrupt halt because of coronavirus, many businesses are struggling to decide what their next step is. Social distancing and working from home have become the new normal. Therefore, now is the time for businesses to change up their digital marketing strategy. San Diego is one of the […]
Digital Marketing Helps Atlanta Businesses Adapt to State-Wide Shutdown
The COVID-19 pandemic has brought hardship to many Atlanta businesses. In an effort to stop the spread of the virus, Georgia passed a Shelter in Place order that went into effect on April 3, 2020. This legislation requires all non-essential businesses to close their doors and places new restrictions and regulations on those who are […]
KWSM Mentorship: Working Together for a Bigger Purpose
At KWSM, our clients’ needs always come first and we want to make sure they know upfront what we think they need to succeed. This transparency is an important value our agency stands behind and was the genesis behind a recent project for the KWSM Mentorship Program. For this mentorship project, I was paired […]
Keeping Your Business Afloat During the Uncertainty of Coronavirus
As a marketing agency, we see first hand with our clients how a pandemic like COVID-19 can turn businesses in all industries upside down. In these uncertain times, it’s crucial to understand the best practices for keeping your business strong and healthy. Here are 3 tips to help your business get through the coronavirus […]
5 Tips on How to Write a Winning Blog Post
Writing a blog consistently for your brand is a great way to drive traffic to your website. You have to ability to position your company as a thought leader in your industry. Below are some tips on how to write a solid, thought-provoking blog that will help prove you’re the expert! Do Your Research A […]
Instagram Tests Desktop DMs, Facebook Sends Login Notifications, and LinkedIn Adds New Features
Two weeks into the new year and changes are flowing from popular social channels. In the news this week, Instagram rolls out testing for direct messaging for desktop, Facebook will begin sending notifications when you log into third-party apps with your Facebook account, and LinkedIn adds three new features for building better relationships with your […]
KWSM Vegas Moves to the Arts District Downtown
There’s a lot to be excited about in the city of Las Vegas. A new football team (Go Raiders!), an up-and-coming arts district with murals and designs on display for everyone to enjoy, and the new KWSM office located just around the corner. We welcomed the start of 2020 with some significant changes in […]
5 Ways to Help You Decide What to Write
Writer’s block can be frustrating, especially when you’re facing a deadline. It’s inevitable that at some point in your career, you’ll need some new tips on how to get the creative juices flowing again. We’ve gathered 5 ways to help when you’ve run out of things to write about. Write Ideas Down Sometimes it can […]
When Should My Business Send a Press Release?
Is your organization considering entering the world of public relations? If you’re trying to reach an audience outside your usual sphere of influence, or simply trying to spread company news quickly, a press release may be the answer you’re looking for. Press releases make up a significant portion of PR and help disperse specific information […]
Level Up Your Marketing Plan With Our Video Studio Day
It’s no surprise that video has become one of the leading forms of content marketing. Not only is it visually compelling, but it also humanizes your brand. When you post your content to platforms like YouTube with effective descriptions, titles, and tags, you boost the visibility of your digital footprint even further. Why? YouTube […]
