It's Good to be King…. er, Mayor

Just a friendly note from Foursquare alerting me that someone named ‘Kathi L’ is apparently getting to the gym more often than I am these days. And to add insult to injury, there are three smiling faces on my screen right under the banner ‘3 people are here.’ That’s right, they are working out right now, probably happily sweating through a Zumba or Body Pump class.

Yelp Elite!

I’ve been reviewing like crazy for the last 4 or 5 months, but I finally did it. I was selected to be Yelp Elite. If you don’t know, Yelp Elite is basically just a badge that they put on your profile that says you are Elite ’10, or Elite ’11 depending on the year you […]

Does Social Media Need PR or Does PR Need Social Media?

If social media is the new hotness does that make PR old and busted?  The relationship between PR and social media is interesting because it’s a combination of best friends who want to hang out together but are also competing for the same position on the team. However, one of the two has to be […]

Do You Need a Business Blog?

*Note: For our latest information on blogging, please click here! Business and personal blogs are totally different.  The business blog is an extension of your website and your corporate culture.   I know, you’re a small business with just a couple employees or even just you, the owner, but your business still has a culture and personality. […]

Do You Yelp?

Yes, I do. Thanks for asking. In fact, I don’t go anywhere new without checking it out on Yelp first… or Yelping, as I like to call it. It has saved me from a lot of bad places and has also led me to some of the best restaurants I have ever eaten at.

You Like Me! Don’t You?

What do you think? Are we too liberal with our ‘likes’? Have we diluted the pool of fans to the point that a ‘like’ doesn’t mean anything anymore? And – perhaps most importantly – as professionals trying to use Facebook to grow our businesses, are we wasting our time trying to market to a community who may have ‘opted-in’ but perhaps doesn’t care?

Social Media is (Most of the Time) Social!

‘You were just tagged in a photo’. It’s one of my most exciting and nerve-racking updates I get. On one hand, I am excited to see a picture of what I was doing, but on the other hand, a little nervous about how that picture looks!

Setting Resolutions You Can Reach!

Goals come in all shapes and sizes, but the most popular ones are losing weight, working out more, spending more time with friends and family, getting organized, and sticking to a budget. Those are all achievable goals, so why do so many of us fail? Why do we make the same promises to ourselves every year, and never fulfill them? The biggest reason is that most of us don’t understand how to use our own minds to help us get what we want.

WWDD? (What Would Dad Do?) Just Say 'No' to Social Media.

And it’s not just us. On an average day, I use social media to talk to my college buddies in Boston, my high school pals in Atlanta, my friends and former co-workers in Maine, Michigan, Oregon, London, Germany, Afghanistan… the list is endless. Sometimes it’s just ‘Hey! How are you? I miss you!’ But more often, we talk about news stories (‘check out this link to npr’), pass along information (‘I made this YouTube video about my job’), share feelings (OMG, I’m sooooooo ready for 2011!’) and recap our day (‘Humiliated! I just hugged three people before realizing I forgot to cut the tags off my new sweater!’)

Staying In? That's Not What I Read On FourSquare!

I have often said that what I love most about social media is the transparency it forces upon us. Hard to lie about getting that big promotion or exaggerate how cute your new boyfriend is, when everyone can check out your Linked In profile and Facebook photo albums and get the truth. But it also forces me to realize that transparency is not always the most polite option.

Core Values at KWSM a digital marketing agency