Instagram Releases New Photo Editing Features

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]

Finding the Target Audience for Your Blog

It is important to identify your target audience so that you can write blogs that speak specifically to them Want to see more of our Tip of the Day Videos?  Please subscribe to our channel on YouTube!     Photo Credit: robbydobbydobby

What to Tweet on Your Business Twitter Account

The tweets that are sent out on your business Twitter account will look very different than the tweets that are posted on your personal account. If you’ve just set up your business account, or are looking to start a Twitter business account, you may find yourself wondering what to tweet. The following ideas may come […]

The Power of a Regram

A regram on Instagram means re-sharing another user’s post. Ideally, you would choose posts that reflect your business, products/services and overall brand. A business adding re-shares to its own Instagram is building an image-based community of not just its own images but also the fan’s images. This allows your audience to see that you’re connecting […]

June is Social Media Bootcamp Month!

We are excited to announce our next Social Media Bootcamp being held each Friday in June.  Get your social media presence in shape by learning the ‘big four’ social media channels: Facebook, Twitter, LinkedIn and YouTube. Each workshop includes hands-on help from the KWSM staff and the opportunity to work on your channels while you are in […]

What Promoted Pins Mean for Small Business on Pinterest

Note: An update on Promoted Pins for small businesses is now available! Pinterest is continuing their roll out of paid-advertising in the form of Promoted Pins. In upcoming weeks they will be doing trials of the new feature with large brands like Walt Disney Parks and Resorts, Target and Kraft Foods. Promoted Pins will work […]

YouTube Pushing Back Against Download Speeds

WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence […]

How your Website and Social Media Channels are Different

Your website shows people what you do and why you are qualified, but your social media tells them what it is like to work with you. Want to see more of our Tip of the Day Videos?  Please subscribe to our channel on YouTube!     Photo Credit: edithandkaye

The Dos & Don’ts of LinkedIn

LinkedIn, the social media network for professionals, can offer its users so much in terms of networking, recruiting, brand awareness, and so much more. Because LinkedIn offers so much, it’s important to use the channel in the most effective way, so that it can be a true asset to you and your business. Here are […]

How to Use Social Media to Launch a Product

New product launches are exciting. They can also be challenging when it comes to marketing because people don’t really know what your business/product is yet. It’s your job to tell them and social media is a good place to start. Instead of spending a large budget on advertising, you can set a reasonable budget on […]

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