Using Twitter Lists to Find People to Follow

Use Twitter Lists to explore and find other followers relevant to your industry, location and interests! Want to see more of our Tip of the Day Videos?  Please subscribe to our channel on YouTube!     Photo Credit: Robinina

Why Personal Social Media is Different from Business Social Media

In any given week, I look at a lot of different business accounts on social media. Whether it’s one of our clients, a prospective client, a partner, or someone I am considering doing business with, I like to look at social media and see how it’s going. I’ve learned to spot what works and what […]

How to Use Instagram On-the-Go For Your Business

Because posts on Instagram are photo-based and not text-based, this channel provides an opportunity for visual storytelling like no other platform. As a business owner, we know you’re busy and it can be challenging to post daily without running out of ideas. Well, the “insta” in Instagram is there for a reason. Why not snap […]

How To Use Facebook's Save Feature

How many times have you scrolled through your Facebook news feed between meetings and found a great article attached to a post you wanted to read but didn’t have time? Then when you tried to find that post again at home after work and couldn’t, right? This happens to me all the time. I see […]

LinkedIn Launches Standalone Sales Tool

WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media […]

One Easy Way to Create Content for Twitter

Having trouble coming up with new tweets? Using your blogs is an easy way to create content for Twitter! Want to see more of our Tip of the Day Videos?  Please subscribe to our channel on YouTube!     Photo Credit: breecrystal

Social Media for Fitness Professionals

Whether you’re a personal trainer, nutritionist or a fitness center owner, social media will help you position yourself as the go-to person in the fitness world. There are so many people jumping on the “get fit” bandwagon and fitness professionals have plenty of opportunities to utilize this and make a connection with potential clients or […]

Genuine Ways to Tell The Story of Your Business

As a business owner, you often assume that social media should be used to exclusively relay your company’s marketing messages on social media channels. However, implementing this strategy can be problematic for your followers. Social media users often primarily engage on various social media channels to become informed, inspired and connected. If they are bombarded […]

How to Respond to Negative Yelp Reviews

There it is, your first negative Yelp review.  You can’t believe it.  You might even be thinking,  “How could someone write something like this about my business?  Are they trying to put me out of business?”  We have worked with a lot of businesses and understand that negative Yelp reviews can hurt your pride, and […]

Social Media Content Strategies For Health And Wellness Companies

Summer is in full swing! The heat is up and for the health and wellness industry, so are online marketing efforts. For many consumers, summer is a great time to recommit to fitness and wellness goals. Whether it is weight loss, dropping a bad habit, or working out more, social media channels are hot with […]

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