5 Benefits of Using Brand Journalism to Share Your Company’s Story
What is brand journalism, and how does sharing your company’s story make marketing more effective for your business? As a Senior Copywriter at KWSM (and a recovering journalist), I’ve seen other marketing agencies deliver hit-or-miss results because they were chasing trends and tactics, not relying on proven principles. In my experience, brand journalism is an […]
How Lawyers Can Serve Up Their Brand Story This Thanksgiving
On this day of thanksgiving, we often reflect on the elements of our lives that we are grateful for and the ways that we’ve learned and grown in the last year. While it is essential to look at these areas of growth, you should also reflect on the root of your passions, such as hobbies […]
