What Should be Included in Brand Messaging?
What should be included in Brand Messaging, and why is it essential to your Digital Marketing Strategy? Get answers in this new post.
What is Employer Branding and Why You Need a Strategy
Why is employer branding important, and how could it benefit my business? Struggling to attract and retain top-tier talent? You’re not alone. Many growing companies face this challenge. At KWSM, we’ve been collaborating with businesses facing these challenges since 2010. We’ve found that investing in employer branding offers an all-encompassing approach to boosting your company’s […]
KWSM Mentorship: Charging into Digital Marketing Strategy & Storytelling
Learning about digital marketing strategy & storytelling is like eating an elephant: you have to do it one bite at a time.
Know Thyself: The Importance of Brand Consistency On Social Media
Everyone has different parts of themselves that are showcased in different areas. I’m sure your “party self” and your “I’m in a business meeting self” are two different types of people (unless you work for a party company). While personality diversity is a great tool for being a functional human, it isn’t great for a […]
