4 Elements to Include in Every Blog Post

If you’re a business owner trying to beef up your content marketing strategy, blogging should play an integral part in your plan. Original blogging content goes beyond communicating directly to the viewer, it also increases your SEO ranking. To create strong blog posts, there are four things that you must do for every post: Write […]

What Should Your Business Be Blogging About?

Blogging is an essential marketing tool for your business. It can help expand your customer reach, showcase your expertise, and drive traffic to your products and services. Although blogging is an integral part of a successful marketing strategy, many businesses don’t know where to start. Here are some blog topic ideas your business can incorporate into your content. Case Studies Blogging is the ideal way to demonstrate your business’s expertise. Writing about your company’s successes through case studies can help position you as an expert in your industry. Case studies typically cover one event or interaction with a client. In these posts, you can talk about the situation your business was presented with, obstacles you had to overcome, and how you found a positive solution. Your case study can even include photos of your services or products in action, videos of your team talking about the scenario or a written or video testimonial from the client involved. No matter how big or small you think your story is, sharing it can make a positive impact on your audience and your reputation. Testimonials The best way to win potential customers over is to let your current clients rave about you. Turn your positive reviews and customer feedback into testimonial blogs to let your customers tell your story. Since consumers naturally trust people more than brands, client testimonials add more weight to the decision they're trying to make. This type of content allows you to talk about your products and services while building trust with your audience. These blogs create a deeper, more emotional appeal because your audience can physically see and hear from your biggest supporters. Employee Spotlights In order to build a strong connection with your audience, it’s important to show the faces behind your brand. Use your blog to feature your employees in action and show your customers the people they can expect to meet when working with your business. Employee features are also a great way to turn employees into advocates. People love to hear positive things about themselves. When you post blogs about your employees, they will naturally want to share that post with their friends, thus expanding your audience reach further. Industry Topics The best way to use blogs to support your business is by writing about industry topics. Whether you’re a service-based or product-based business, you can use your blog as a hub for industry information. Write about timely topics and changes in your prospective industry. Blog about any recent news that could impact the city you’re located in. Create content about popular trends and apply them to your brand. These types of blogs position your brand as an expert in your field and help drive more consistent traffic to your website. Blogging is an effective way to communicate with your audience. Although your blogs should live on your company’s website, this content can be shared on all of your social media channels and help expand your audience reach even further. Companies who blog get 97% more links to their websites. At KWSM, our team works as an extension of your team to carefully craft fully developed and expertly researched blog content to reach your ideal clients. CONTACT US to learn more about creating an effective content marketing strategy.

Blogging is an essential marketing tool for your business. It can help expand your customer reach, showcase your expertise, and drive traffic to your products and services. Although blogging is an integral part of a successful marketing strategy, many businesses don’t know where to start. Here are some blog topic ideas your business can incorporate […]

Why Your Business Website Needs A Blog

Why Your Business Website Needs A Blog There are still many business owners who don’t understand the need for a blog. Many write it off as too time consuming or not worth the effort. In actuality, adding a blog to your business website can increase traffic and sales while expanding your brand. Here are just […]

There’s More to Blogging than Writing

So you’ve written your blog post and published it. Phew, that was a lot of work, right? We know it takes a lot of effort to write a blog post, but unfortunately, if that’s all your blogging protocol consists of, then it’s not enough. Blogging is a lot more than just the writing aspect. If […]

Amplifying your Next Blog Post

Blogging online is a good way for a business to educate your audience about what you do. It’s also a way to establish relationships with your target customers. In order to achieve these things, you have to amplify your content and get it out there for people to see. First, you have to know how […]

Twitter Turns 7!

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

5 Ways to Use Social Media in Your Job Search

With social media becoming more embedded in our everyday lives there is no reason job seekers should not take advantage of it to propel their careers. By using social media in the job search, job seekers can achieve a well-rounded view of the jobs and companies they are applying to, and make more informed decisions […]

Stop Cold Calling and Start Networking

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

6 Simple Steps to Rock Your Next Blog Post

Blogging is a way to establish your brand and educate potential customers online. Here are some tips to help with writing a good blog post: 1. Choose a topic Decide on a topic that you are passionate and educated about. You want your readers to be enticed and informed. Also, it’s best not to select […]

Are You Using LinkedIn Groups?

Have you been utilizing the Groups feature on LinkedIn? Groups is a powerful way to make connections and network with people, but is often an overlooked feature. You see, networking on LinkedIn can be a little tricky. LinkedIn is like the professional big brother of Facebook. It’s all business, a little play, but strictly no horsing […]

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