4 Elements to Include in Every Blog Post

|

If you’re a business owner trying to beef up your content marketing strategy, blogging should play an integral part in your plan. Original blogging content goes beyond communicating directly to the viewer, it also increases your SEO ranking. To create … Read More

What Is A UTM Parameter?

|

If you’re new to the marketing game, you’ve likely come across the term “UTM.” Short for “Urchin Tracking Module,” a company by the name of Urchin developed it as a way to create unique links to a website, that could … Read More

Anti-Social: Why I’m Not Returning Your Phone Calls

|

As business owners, we all play so many roles in our companies. Answer the phone, meet with perspective clients, send proposals, follow up on proposals, check in with existing clients, send invoices, track down invoices, answer emails, return phone calls, do some marketing, keep the books, make appointments…. oh yeah, and somewhere in there, DO the work! And now, because we are all using social media so dutifully to grow our businesses, add to that: update Facebook, update Twitter, connect on Linked In, write the blog, check in on FourSquare, solicit reviews on Yelp, upload videos on YouTube, participate in Linked In Groups, respond to Facebook comments, retweet someone on Twitter, shoot new videos on YouTube… the list is never-ending. Sometimes I dream in a Facebook newsfeed. I swear I do.

Your Comment is Awaiting….

|

Moderation. Really? There’s nothing more annoying than to read a really great blog post, feel inspired, and leave a comment only to find out I have to wait for your approval. I have no idea when you’ll approve it and … Read More