4 Elements to Include in Every Blog Post

If you’re a business owner trying to beef up your content marketing strategy, blogging should play an integral part in your plan. Original blogging content goes beyond communicating directly to the viewer, it also increases your SEO ranking. To create strong blog posts, there are four things that you must do for every post: Write […]

5 Reasons Why You Should Befriend Bloggers

Forming relationships with bloggers can be a powerful strategy for connecting your brand with customers and driving traffic to your website. Here are 5 reasons why: People trust their opinions and view them as authorities in their industry. Bloggers can wield a tremendous amount of social influence and have become ambassadors of thought, style, and […]

Anti-Social: Why I'm Not Returning Your Phone Calls

As business owners, we all play so many roles in our companies. Answer the phone, meet with perspective clients, send proposals, follow up on proposals, check in with existing clients, send invoices, track down invoices, answer emails, return phone calls, do some marketing, keep the books, make appointments…. oh yeah, and somewhere in there, DO the work! And now, because we are all using social media so dutifully to grow our businesses, add to that: update Facebook, update Twitter, connect on Linked In, write the blog, check in on FourSquare, solicit reviews on Yelp, upload videos on YouTube, participate in Linked In Groups, respond to Facebook comments, retweet someone on Twitter, shoot new videos on YouTube… the list is never-ending. Sometimes I dream in a Facebook newsfeed. I swear I do.

Your Comment is Awaiting….

Moderation. Really? There’s nothing more annoying than to read a really great blog post, feel inspired, and leave a comment only to find out I have to wait for your approval. I have no idea when you’ll approve it and what your approval process is. I’m not the only one that feels this way. “Your […]

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